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BrewLDN announce food arenas and first traders, Old Dirty Brasstards and next wave of breweries for London’s newest beer festival

Excitement continues to build for London’s newest beer festival as BrewLDN announces food arenas and concepts, more industry-leading breweries plus Hoxton Radio DJs and Old Dirty Brasstards who will be joining DJ Artwork to provide the soundtrack for this all encompassing showcase from 27th – 29th February 2020.

The Old Truman Brewery in London will become a warm and welcoming emporium of game changing beers, high quality street food, good-time DJs and plenty more offering real insights into some of the very best of food and drink. The 3 day event will incorporate 2 trade sessions and 4 consumer sessions, each hosting up to 200 exhibitor stands. Exhibitors include 150 independent and innovative breweries, cider producers, spirits, snack stands and street food traders.

Next to the world class beer offerings are some fantastic food concepts including BrewDINING, which will be hosted by Guinness Open Gate Brewery and Villa Ascenti Gin. At this special event, hosts will pour three collaboration beers and a high grade Italian gin and pair them with specially selected food dishes at your table. The drinks will match the flavour profiles of each dish making for a truly mouth watering and unique food and drink experience.

The latest brewery additions include Stewart Brewing, whose ‘Project 7’ is a series of limited edition beers exploring exciting and innovative styles such as an indulgent and full bodied white stout, aptly named White Russian, brewed with Colombian coffee. Redchurch brewery will bring their World Beer Award 2019 winning Redchurch Lager as well as other tipples such as their Smokey Monarch and Old Ford Export Stout. We Are Hawkes will also be previewing their brand new Pineapple Punch, a pineapple co-fermented cider set to be huge next summer; like everything else on their line-up it is a gluten-free and vegan offering. Jameson’s Caskmates range will also be showcasing their Jameson Stout Edition and Jameson IPA Edition next to exclusive samples of the Caskmates Fourpure Limited Edition ; a whiskey rested in casks seasoned with Fourpure’s Shapeshifter IPA and finished with notes of tropical fruit.

The world renowned Timothy Taylors are bringing their Hopical Storm in keg format for the festival, which is a modern style, dry-hopped Pale Ale using all UK grown hops and all-female brewers Mothership bring their three newly launched beers – a Pale Ale, Unfiltered Lager and Tropical Chocolate Porter. Salt Beer Factory have been working with Big Drop Brewing and a number of other brewers to produce a limited edition range of 0.5% ABV collaboration brews that will be showcased. Walthamstow’s 100% vegan brewery Pillars will pour their limited edition Icebock as well as Doppelbock, which is specifically created for the BrewLDN festival, and a German Amber Lager which is brewed in collaboration with TapEast in Stratford.

On the music front, the 10-piece Old Dirty Brasstards are the country’s leading live drum & brass band who cover everything from Chaka Khan to Nirvana in party-starting style. Joining them will be some of Hoxton Radio‘s finest DJs who will cover a wide range of sounds and bring with them plenty of the legendary spirit that makes their station one of London’s finest. Of course, world renowned party starter DJ Artwork will also be serving up the beats at his own fully branded pub.

Next to this at BrewKITCHEN you will find two premier breweries paired with London street food traders who all complement each other. The first to be announced is Prairie Fire BBQ, London’s only traditional Kansas City BBQ, who’ll be serving up slow smoked meats with award winning sauces such as Black Angus smoked Brisket and Oak smoked Scottish Salmon. Beer snack favourites Serious Pig bring their legendary classics such as snacking salami and oven-roast pork crackling cured from top quality pork from the very best British farms. Ever popular Kolkati will also be attending with their knock-out Indian hot kati street food rolls.

BrewLDN is not just about fun and fine flavours but also innovation and they will be searching for the next generation of beer businesses with their BrewAccelerator start-up support scheme. Aimed at brewers or businesses that are less than 2 years old or brand new business ideas, applicants are encouraged to submit their plans online at www.brewldn.com. If selected by a top team of expert industry judges successful applicants could win a year of guidance and mentoring (worth over £50,000) as well as a stand in the main room at BrewLDN 2020. Current partners to provide support and mentorship to the winners include marketeers The Drinks Collective, branding and tech experts BrewBrokerGreat Yorkshire Brewery for recipe and production, JCCA AccountancyBoutique Beer for trade and marketing sales and of course BrewLDN for exhibiting.

These latest additions are further proof that BrewLDN is a totally comprehensive and independent beer festival that will establish a whole new benchmark when it comes to UK food and beer festivals.

Tickets on sale now from £15 at www.brewldn.com
PRESS ENQUIRIES

Chris Halliday – 07484 893 010
chris@groundedlondon.com

 

BrewLDN

Thursday 27th – Saturday 29th February 2020
The Old Truman Brewery
91 Brick Lane, Spitalfields
London E1 6QR
https://brewldn.com
https://www.trumanbrewery.com/

SCHEDULE & SESSIONS

CONSUMER
Thursday 27th February: 18:30 – 00:00
Friday 28th February: 18:30 – 00:00
Saturday 29th February: 12:00 – 17:30
Saturday 29th February: 18:30 – 00:00

TRADE
Thursday 27th February: 12:00 – 17:00
Friday 28th February: 12:00 – 17:00

 

EDITOR’S NOTE

About BrewLDN:
Formed by Daniel Rowntree and Chris Bayliss – BrewLDN is an independently owned festival with an impartial view of the industry and a mission to deliver an unrivalled consumer experience and be a catalyst for trade. In a world where there are now so many beers, its aim is to help retailers, operators and consumers discover beers that are right for them. Annually BrewLDN expect to welcome 8,000 consumers and 4,000 trade guests across the 3 day event.

2020 Brewery List So Far…

Salt Beer Factory
Thistly Cross Cider
Edinburgh Beer Factory
London Fields
Brooklyn
Mothership
Padstow Brewing
Cassels Brewery
Big Drop Brewing
Fourpure
Hogs Back Brewery
Bedlam Brewery
Brixton Brewery
Firebrand Brewing
Timothy Taylor’s
Redchurch Brewery
Hoppin Rabbit
Stewart Brewing
Brew York
Vocation Brewery
Big Smoke
Moncada Brewery
Black Storm Brewery
Wild Weather Ales
Pillars Brewery
Sheppy’s Cider
Flowerhorn Brewery
Hop Kettle
West Berkshire Brewery
Mad Squirrel
Caps Off Brewery
71 Brewing
Ora Beer
Bianca Road Brew Co
Williams Bros
Innis & Gunn
Crisp Maltings
Hawkshead Brewery
Freedom Brewery
Small Beer Brew Co
Wild Card Brewery
Harviestoun Brewery
Orbit Beers
Neckstamper

Chris Bayliss
https://www.linkedin.com/in/chris-bayliss-1364996/

““We have been running beer events for a decade and we are keen to take all of those learnings to deliver the ultimate trade and consumer show in the UK. We’ll take this opportunity to start something new, with independent ownership and a renewed mission based on how the industry has evolved over the past few years. Innovation in brewing and discovering new tastes and trends are central to our ethos as is championing diversity and sustainability within the industry. Annually we expect to welcome 8,000 consumers and 4,000 trade guests across the 3 day event.”
Chris Bayliss – BrewLDN

Daniel Rowntree
https://uk.linkedin.com/in/danielrowntree

“I am very happy to be out of the shadows, there it is BrewLdn, a new beer festival from, Chris Bayliss and I back in the saddle after a very short break.

Over the past 12 months I have been doing my research I have been to: Indyman Beer Con, All the We Are Beer events (excluding Edinburgh), SIBA X, GBBF 2019 (Live Beer Ex) and the mighty Craft Beer Conference in Denver Colorado. I have taken something from every single one, but am also pretty proud of the unique model we championed as Craft Beer Rising. In my opinion we created, over time, the best beer trade session in the UK, and we want to continue with that, in fact double down and make that better, enabling trading to happen before, during and post event, helping beer buyers meet their needs more intuitively, and brewers fill capacity and grow sustainably.

Event set-ups and flows are dictated by the venue, and we are lucky enough to have secured the Truman Brewery, a venue we know very well. So expect a similar set-up, but a different flow and layout. We will welcome big brands bringing interesting beer and unique experiences, we will encourage every container (keg, cask, can and bottle) to be represented, we will also be offering vastly reduced stands for start-ups and will be launching an incubator scheme gifting stands to outstanding new beer businesses, more on that to come.

We want to champion every corner of the industry, while keeping on top of innovation and what’s coming next not just the latest beer style, but unique brewing techniques, new technology and new ingredients. We want to demystify trends, talk about CBD beer, healthy alcohol, LO/NO and fruit beers/radlers. We want to provoke open discussion within the industry we can’t stop progression, big will always want to buy cool, that’s the capitalist cycle within which we operate, so let’s embrace it.

We want to make the industry more sustainable by keeping breweries that are in business in business and helping those with ideas take the first steps on their beer journey. From a consumer perspective we want to offer more choice and variety, we want to create experiences within experiences while providing them content and mechanisms to continue their beer journey’s out and about as well as in the comfort of their own home, when they leave us.

I can remember my favourite tweet from CBR13, following a banging set from Norman Jay. Someone stated: ‘I think I have just been to a beer rave….’

So from a personal perspective I want more of that, but potentially different stages and more interaction with live music. The truth is there are still many things still to be decided but in the meantime we have a lot of work to do.”
Daniel Rowntree – BrewLDN

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