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3rd February 2015



Carlsberg logCarlsberg UK is adding alcohol free beer to its San Miguel range with two new products, San Miguel 0.0% and San Miguel 0.0% Limon. The additions to the San Miguel range are available to the off trade initially.

San Miguel 0.0% launches February in multiple retailers Tesco and Asda and convenience stores. This is followed by San Miguel 0.0% Limon launching in Asda and convenience stores in March. San Miguel 0.0% is the first Spanish lager with 0.0% alcohol. Available in a 330ml bottle, it maintains all the flavour, freshness and quality of alcoholic beer.

Malty notes of barley provide a subtle roasted flavour, with balanced bitterness to deliver great beer refreshment. San Miguel 0.0% Limon, available in a 330ml slim-line can, is an alcohol-free lager with real lemon juice, containing subtle malt and hop notes with the great lemon aroma and taste, for an easy drinking experience.

David Scott, Director of Brand and Insight at Carlsberg UK highlights that there were several factors which influenced the introduction of the alcohol free beers. “As a leading beer and beverage company in the UK, we constantly monitor consumer demand and respond to current trends with innovations in our portfolio,” he said.

“The insight is showing there is consumer desire for great-tasting 0.0% beers, providing that same refreshing lager taste, for occasions when alcohol may not be a suitable choice.

“Research suggests that alcohol free beers will play an important role in attracting different demographics into the beer category in the future. Therefore our customers can expect further innovation in the alcohol free market from Carlsberg UK during 2015.” The RRSP for the San Miguel 0.0% is £3.49 (4 x 330ml NRB) and £3.49 (4x 330ml slimline can) for the San Miguel 0.0% Limon. —



Notes to editors:

For any media enquiries and information requests including interviews, features, events and photography, please contact: Lauren Gleecher Fleet Street Communications T: 020 3567 5805 E: Mark Stretton Fleet Street Communications T: 020 3567 5802 E: Andrew Roache Carlsberg UK T: 01604 668242 E:

About Carlsberg UK Our aim is to be the best beer and beverage business in the UK. We employ 1,800 people and boast household name brands including Carlsberg, Tuborg, San Miguel, Mahou, Tetley’s, Staropramen and Somersby Cider. We’re the only national brewer with its own dedicated distribution network and each of our UK depots is Cask Marque accredited. Importantly, we are engaged with society, which means we embrace our responsibilities and always strive to do the right thing. To find out more about our company, brands and CSR programme, visit: Or, follow our story on Twitter @CarlsbergUKCorp