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2nd February 2020

Cask Beer Innovation for Purity Brewing Co

With Dry January coming to an end, Purity Brewing Co is pleased to announce an exciting innovation in their cask beer range.

With increased interest from consumers in vegan friendly and gluten free products, Purity took the decision to relaunch their popular extra hopped pale ale, Bunny Hop. Bunny Hop is now available in cask without isinglass finings, changing its appearance from a light golden beer, to a Hazy Pale Ale that is both vegan friendly and gluten free.

The strength of Bunny Hop stays at an accessible 3.5% whilst the recipe of the beer has been adjusted to enhance the mouth feel and aroma. The Purity brew team have increased the percentage of oats to enhance the haziness and introduced dry hopping with El Dorado, Centennial and Azacca.

Paul Halsey Founder and CEO said “We have seen a trend towards healthier lifestyles and an increased awareness around vegan and ‘free from’, and we wanted to offer a solution for consumers looking for these particular qualities, without losing any taste or aroma. At 3.5% it made sense to make Bunny Hop available in the vegan friendly and gluten free format, with the fullness of flavour that drinkers have come to expect from our beers.”

Bunny Hop Hazy Pale was rolled out in trade during January and the feedback has been really positive. The pump clip has been modified to reflect this change so that consumers are fully aware of gluten free, vegan and hazy.

Since the outset all our keg beers have been unfiltered and vegan friendly with Session IPA, Organic Pure Helles and now Bunny Hop, all being gluten free, however Bunny Hop is the first cask ale that Purity have crafted in this format. Its early success is welcomed and other cask ales may follow the same format in the coming months as Purity Brewing Co strive to be at the forefront of the progression of the brewing industry.

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Notes to editors
About Purity Brewing Co.

Purity Brewing Co. is a company dedicated to making a difference. In its award-winning products: Mad Goose, Pure Gold, Pure UBU, Saddle Black, Longhorn IPA and Lawless Lager – Purity demands premium quality and uniqueness. In service, Purity offers distinction, approachability and integrity.

Central to the brewer is a strong commitment to supporting the environment. Purity only uses natural ingredients; supports recycling programmes and respects the community. Also, waste products are recycled through a pond and wetland system. This sustainable eco-system helps minimise carbon dioxide emissions and encourage wildlife diversity.

Issued on behalf of Purity Brewing Co by Purity Brewing Co. The Brewery, Upper Spernall Farm, Off Spernal Lane, Great Alne, B49 6JF. For more information or any questions please contact Lizzie Davidson & Paul Brazier at

For more about Purity Brewing Company, visit