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11th March 2021

Celebrate In Style This Global Recycling Day With Lowlander’s 0.00% Botanical Beer

Environmentally Friendly And Tastes Even Better For It!

Global Recycling Day on the 18th of March is the perfect time to delve into Lowlander’s 0.00% Botanical Beer, not only environmentally packaged, this beer is brewed with reclaimed orange and lemon peel, from bars and restaurants in The Netherlands. Every year 250 million kilos of orange peel are discarded in The Netherlands. By working with PeelPioneers, who pick up and process this ‘waste’ in a circular, eco-friendly way, Lowlander are not only able to make sure each beer packs the same zingy punch that alcohol usually provides but are also helping to reduce environmental footprint.

Relish in the delight of summer in a can that you can transfer anywhere, from a picnic blanket in a park to a friends garden this March, while also doing your part for this year’s Global Recycling Day!

Lowlander 0.00% Wit Beer – Brewed with reclaimed orange and lemon peel from bars and restaurants in The Netherlands, who use the fruit to squeeze fresh juices, Lowlander 0.00% Wit Beer is refreshing and crisp with bursts of fruit and citrus flavours..

RRP: £1.30 for 330ml ABV: 0.00%

Available from: Sainsbury’s

Notes to editors:

About Lowlander Botanically Brewed Beers

Lowlander Beer is an award-winning brewery from The Netherlands – literally the Lowlands. Each of its botanically brewed beers has a unique story and a unique flavour. Lowlander’s ‘Chief Botanical Officer’, Frederik Kampman, worked for years in breweries and gin and genever distilleries in both The Netherlands and internationally. ‘As soon as I got into the world of distilling, I was gripped by the number of herbs and spices used. As a beer lover, I started to wonder what these botanicals could add to beer.’ And so, the idea for Lowlander Beer was born: unique, naturally delicious beers brewed with botanicals. Lowlander not only uses herbs and spices but also (re-)uses reclaimed citrus peel from bars and restaurants for their 0.00% Wit beer along with discarded botanicals such as Christmas tree pine needles for their Winter I.P.A. Lowlander’s ‘Tree to Table’ campaign had a global reach of 68 million people in 2019.

Since it was founded in 2016, Lowlander Beer has garnered acclaim from both industry insiders, discerning consumers and media, with listings in over 3,500 accounts across the globe including key cities such as Berlin, Paris and Hong Kong. Other countries include Russia and Curaçao. Lowlander Botanical Beers has won over 35 medals including Best I.P.A. of The Netherlands and World’s Best Label at the 2019 World Beer Awards; a Certificate of Excellence for their White Ale at the 2019 Brussels Beer Challenge and a 2 star rating at the 2019 Great Taste Awards.


Follow Lowlander’s journey on Instagram and Facebook: @lowlanderbeer

Press release from MRP Communications on behalf of Lowlander Beer

For further information or hi res images, please contact Amy Van Schalkwyk or Rosie Frampton at MPR Communications (@mprcomms):

  • +44 7540 480 479
  • +44 7969 550 977