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25th March 2016

Charles Wells Bombardier POS leads the charge for increased footfall and profits with digital boost for St George’s Day weekend

Charles Wells has added modern, digital marketing collateral to its Bombardier brand point of sale pack (POS) to lead the charge for increased footfall and profits over the St. George’s day weekend. The promotional support for Bombardier, which is synonymous with England and St George, features well known actor and comedian Bob Mortimer and will help pubs, restaurants, and bars that stock Bombardier make the most of the promotional opportunities in outlet and on social media with professionally made banners and images. These will complement the traditional, tangible items such as bar runners, pump crowners, flags and bunting, alongside digital versions of posters that can be downloaded and personalised before being printed locally.

Ben Howe, Customer Marketing Manager at Charles Wells, said the addition of these digital assets and templates will help stockists of Bombardier stand out on social channels like Facebook and Twitter: “We’re continually looking to help licencees drive footfall and make more money and social media is a perfect way of doing this. Facebook and Twitter, for example, consistently prove their worth in helping promote businesses. But finding the time or money to create bespoke adverts and images for social media is not always easy. So, these free, professionally created assets take care of that for anyone stocking Bombardier Glorious English or Bombardier Burning Gold. “The POS kit itself is also designed so that each licencee only need pick what they think works for them. They can then be sure that whatever part of the Bombardier POS they use, it will have the maximum impact in attracting more customers over the St. George’s day weekend.”

The decision to add social media assets to our outlet support kits is after a successful test during the recent international rugby fixtures with both Bombardier and Young’s London Stout, which between them were taken up by more than 1,500 pubs. Also included within the pack are Gloriously English recipe ideas for St George’s Day inspired bar snacks, pub quiz and other pub games ideas, and music playlist suggestions, all available on a handy USB to save on cost and make it easy for digital collateral to be uploaded easily. If you want to find out more about the Bombardier St George’s Day pack, please contact 01234 279298.


Note to editors:  Also attached are pictures of the Bombardier POS offering For further information, please contact: Paul Hutchinson, Charles Wells Tel: 01234 279234 or 07970 117923