Plans to give away a classic MGB sports car have been revealed by Britain’s leading premium ale brand[1] as it looks to celebrate its unique brand history with MG.
The fantastic first prize is up for grabs to those who seek out something different and enter a competition being launched by “Old Speckled Hen” to celebrate 50 years of the MG car company’s iconic MGB model.
Promoted in more than 2,000 pubs via visibility kits and point of sale material, including bar runners and crowners, customers will be directed to a dedicated competition page on the “Old Speckled Hen” website, where they simply need to enter details.
“Old Speckled Hen”, the ale brand most customers want to see on the bar[2] , started life as a commemorative beer to mark the 50th anniversary of the MG car factory in Abingdon. “Old Speckled Hen” took its distinctive name from the “Owld Speckled Un” – an old canvas-covered MG used by employees as the factory run-around.
Often parked outside the factory paint shop and consequently splattered with flecks of paint this unique and much-loved motor provided perfect inspiration for the name of the new beer and a national treasure was born!
Dom South, Marketing Director Greene King Brewing and Brands, said: ““Old Speckled Hen” is an iconic brand with a distinctive, quirky English personality. We are extremely proud of our heritage, so giving away a classic MGB is a fantastic way of saying thank you to our customers, while celebrating our own history in the year of the MGB’s 50th anniversary.”
An “Old Speckled Hen” branded MGB is giving more than 200,000 people a taste of what they can win at various high-profile events, including Goodwood Revival (14-16 September).
Running until the end of the year the competition will also see consumers win one of 1,000 limited-edition “Old Speckled Hen” Corgi collectors die-cast models as runners up prizes.
The campaign is being supported by social media, including an interactive Twitter account hosted by the brand’s most erudite advocate, “Old Speckled Henry”.
For more information, or to enter the competition, visit www.oldspeckledhen.co.uk/
[1] On and off trade combined, CGA Brand Index 12.5.12 and Nielsen Scantrack Grocery Mults 23.6.12
[1] Cardinal Brand Tracker 2012
Press information
Please contact Harriet Thorpe or Mark Sowersby at Tribe PR on 01603 417722 or harriet@tribepr.com mark@tribepr.com, or Jo Kreckler at Greene King on 07974 132635 or joannakreckler@greeneking.co.
Notes to editors
- Greene King is the country’s leading brewer and pub retailer with a heritage of brewing beer and running pubs which can be traced back over 200 years.
- “Old Speckled Hen” is brewed in Bury St Edmunds by Greene King Brewing and Brands
- “Old Speckled Hen” is Britain’s number one premium ale brand (On and off trade combined, CGA Brand Index 12.5.12 and Nielsen Scantrack Grocery Mults 23.6.12)
- “Old Speckled Hen” is available in 500ml or 355ml bottles and 500ml cans at 5.2% ABV. It is also available in cask and smooth in keg at 4.5% ABV.
- The “Old Speckled Hen” family also includes vintage ale, “Old Crafty Hen” at 6.5% ABV and “Old Golden Hen” at 4.1% ABV
Terms and Conditions:
1. The promotion is open to UK residents aged 18 and over, excluding employees and their immediate families of Greene King (The Promoter), their affiliated companies, their agents or other persons professionally connected with the full promotion.
2. To enter go online to www.oldspeckledhen.co.uk/
3. Promotion open from 00:00 1st September 2012 and closes 23:59 31st December 2012.
4. One entry per person. No bulk, machine generated, consumer group or third party entries will be accepted.
5. The Promoter reserves the right to disqualify incomplete, altered or illegible entries. No responsibility will be accepted for entries or claims lost, damaged or delayed, technical or telecommunications faults. Proof of sending is not proof of receipt.
6. There is one first prize, which consists of a classic MGB car or £10,000 cash. The prize includes one year’s road tax and delivery to any UK mainland address is available. Vehicle comes with a full 12 months MOT, and 6 months engine warranty only. Insurance is not provided and is the responsibility of the winner and must be in place prior to delivery. The winner or nominated driver must have a valid UK driving license in order to accept the prize.
7. There are 1,000 runner-up prizes that consist of a Limited Edition Old Speckled Hen branded MGB Corgi model.
8. The Winner will be the first entry that is selected at random from all the eligible entries received at the end of the promotional period. The next 1,000 names drawn will receive the runner-up prizes.
9. Entrants will receive confirmation of entry via email.
10. Please allow up to 28 working days for delivery of prizes from the date of the draw.
11. The prizes are non-transferable, non refundable. A cash alternative is only offered for the first prize. All other prizes cannot be exchanged for any cash alternatives in whole or in part.
12. The decisions of the Promoter are final in all promotional matters and no correspondence will be entered into. The Promoter reserves the right to offer an alternative prize of equal or greater value in the event of unforeseen circumstances.
13. The winner of the main prize will be contacted by post and email and asked to respond within 28 days. If the first prize winner fails to make contact the second drawn winner will have their prize upgraded.
14. Winners of the runners up prizes will not be contacted but will be sent their prizes out by post within 28 days of the closing date.
15. The name and counties of the Winners will be available for 28 days after the close of the promotion upon application with an SAE to Old Speckled Hen MG Promotion, Marketing Department, Greene King Brewing and Retailing Limited, Westgate Brewery, Bury St Edmunds, Suffolk IP33 1QT.
16. By taking part in this promotion participants will be deemed to have accepted and be bound by these terms and conditions.
17. The winner agrees to participate in related publicity. No additional compensation will be awarded for such promotional activities.
18. Except for any liability that cannot be excluded by law, the Promoter excludes all liability, for any personal injury; or any loss or damage (including loss of opportunity); whether direct, indirect, special or consequential, arising in any way out of the Promotion.
19. The Promoter encourages responsible drinking and would direct consumers to read http://enjoyresponsibly.co.uk/ for more information.
20. The Promoter reserves the right to vary, amend or cancel the promotion should circumstances make this unavoidable.
21. The promotion and these terms are governed by English law and are subject to the exclusive jurisdiction of the English and Welsh Courts.
The Promoter is Greene King Brewing and Retailing Limited, Westgate Brewery, Bury St. Edmunds IP33 1QT.