Courage Beers has set the bar for charity initiatives by joining forces with Prostate Cancer UK over the World Cup to help raise awareness throughout the football fever month.
Taking advantage of the expected increase in footfall through the doors of the UK pubs, the initiative has already raised over £10,000 through donations of 5p per every pint sold in participating pubs donated directly to the charity. Specially designed POS kits have been provided by Courage to the pubs, highlighting the partnership and includes everything from; bar runners, beer mats and pump clips to Prostate Cancer badges and information guides.
Driving social media engagement, drinkers are encouraged to share their experiences and photos with both brands Facebook pages to help promote awareness for the cause.
Sam Glickman, assistant brand manager for Courage Beers said: “Prostate Cancer UK is a perfect match for Courage and our drinkers. Pubs are the perfect social place to get people talking openly amongst friends, and by driving awareness directly to our customers we are giving them the opportunity to help in a small way, directly through Courage.”
James Beeby, Director of Fundraising at Prostate Cancer UK added: “We are extremely grateful to Courage for supporting Prostate Cancer UK and helping us to raise funds into vital research into better treatment, diagnosis and support for men. One man dies every 45 minutes from prostate cancer, equalling two men every football match played during the World Cup. It is with the incredible support from Courage and their customers that we are able to tackle this disease head on and stop prostate cancer being a killer, and for this we can’t thank them enough.”
To help get involved, a full list of the participating pubs can be found here – https://www.google.com/maps/d/viewer?mid=1W4zWfLA2hxoy3_4dAzVEhZXDKsc&ll=54.85028119970063%2C-3.5126346468750853&z=7
For more information on Courage beers, please contact Marston’s press agency, Vital on 01926 338811 or email@example.com
For more information on Prostate Cancer UK, please contact Harriet Argyle on 0203 310 7097 or firstname.lastname@example.org
Notes to Editors
About Prostate Cancer UK
Prostate Cancer UK leads the fight against prostate cancer. We fund ground-breaking research, drive improvements in treatment, and fight injustice in care. Now we’ve set ourselves the toughest challenge yet: to stop prostate cancer being a killer.
Through shifting the science over the next 10 years to focus on radical improvements in diagnosis, treatment, prevention and support, we can make prostate cancer a disease the next generation of men need not fear.
For more information on the Charity, please visit www.prostatecanceruk.org