Dartmoor Brewery, Devon’s second largest brewery, has signed a deal that will significantly extend the distribution of its award winning Jail Ale by appointing St Austell Brewery as its sole wholesale distributor.
The new distribution deal will see St Austell Brewery, the South West’s biggest licensed wholesaler of beers wines and spirits, offer Jail Ale and Dartmoor Brewery’s Legend and Dartmoor IPA beers to free trade outlets across the region. St Austell Brewery’s network of independent free trade pubs, inns and hotels will offer Dartmoor Brewery a stronger foothold across South West. Dartmoor Brewery will continue to manage distribution to their direct customers within their Devon heartland.
Known for its hand crafted Jail Ale, Dartmoor Brewery has been brewing from the heart of the Dartmoor National Park since 1994 and produces more than 2.5 million pints of award winning real ales, using traditional brewing techniques and local Dartmoor ingredients.
Appointing St Austell Brewery is the latest step in an ambitious growth plan that Dartmoor Brewery has been implementing over the last two years including the development of a new brand identity, investment in facilities and entering the export market. Head brewer at Dartmoor Brewery, Mike Lunney commented: “We’re excited to begin a new partnership with St Austell Brewery; their passion for craft beer is evident in their own portfolio and we look forward to working with them to make Dartmoor Brewery’s beers more readily available to real ale drinkers across the South West.”
The prospect of opening up opportunities via St Austell Brewery with its extensive free trade customer base wasn’t the only attraction for Dartmoor Brewery. Mike continued: “St Austell Brewery has over 165 years’ experience brewing and wholesaling beer and we felt their expertise in sales, marketing and distribution would help propel our beers to new audiences. We’re looking forward to a mutually rewarding partnership with them.”
Ian Blunt, Sales & Distribution Director at St Austell Brewery said: “The deal is great news for St Austell Brewery, we are delighted to be working closely with Mike and the team at Dartmoor Brewery. This distribution agreement brings together two independent breweries who produce fantastic beer. In addition to our own beer brands, St Austell Brewery also wholesales an extensive range of other beers. This partnership with Dartmoor will firmly establish St Austell Brewery as the South West’s number one cask ale wholesaler. We look forward to delivering our first rate service to Dartmoor’s customers outside Devon and making their range of popular beers available to our free trade customers across South West England.”
Dartmoor Brewery is the highest brewery in England and produces three award winning ales – Jail Ale, Legend, Dartmoor IPA – using traditional brewing techniques and local ingredients. For more information visit:www.dartmoorbrewery.co.uk
ENDS
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