Piercing Pils,(£5.50 per 440ml can) is a crisp, refreshing 5.7% ABV Pear-Infused Czech Pilsner and is set to launch on October 29th at a special celebratory event hosted at Signature Brew’s brewery in Blackhorse Road, East London. Followed by a co-hosted beer dinner on October 30th at Signature Brew’s Walthamstow Beer & Brew Bar, The Collab (www.thecollablondon.com).
The launch event will incorporate a gig at the brewery featuring legendary punk veterans, The Mekons, and alt-punk upstarts, Haggard Cat, chosen to reflect the two generations of craft beer that Dogfish Head and Signature Brew represent respectively.
In addition to the two generations of craft brewers and two generations of rock bands coming together to launch the very special Trans-Atlantic collaboration beer, the celebration will also feature an intimate pre-show Q&A with Dogfish Head Founder Sam Calagione and Signature Brew Co-Founder Sam McGregor, alongside The Mekons’ Jon Langford.
Dogfish Head’s Sam Calagione says, “I got to know Sam McGregor when he visited Dogfish Brewery in the states this spring and at a concert Dogfish sponsored in NYC celebrating the overlapping love of great indie music and great indie craft beer, shared by so many people all around the world. Over multi-pints that week, the two of us Sam-wiched some ideas for a unique beer and a unique event we could put on together with our teams in London, celebrating this joint love of music and beer.
The craft brewing movement and the punk rock movement essentially grew up together on interwoven timelines, and that is not a coincidence. Both are communities centred around beautiful DIY expressions of artists rebelling against the status quo and all the people who are down with the opportunity to participate. Whether the status quo is generic light lager or generic overly produced pop-rock.”
Signature Brew Co-Founder, Sam McGregor adds, “When you start a brewery, you read Sam Calagione’s book. I did. It’s Dogfish Head’s off-centred approach to beer and their special relationship with music that has meant that they have always been one of my favourite breweries. So, when I got the chance to visit the brewery, try the beer at the source, and meet the man himself, I did not hesitate. The ideas came quickly and the unique concept for this beer and collaboration was born. I am very excited to get as many legends in the room as possible, drink some incredible beers, watch an unforgettable gig, and examine how the worlds of punk rock and craft beer are forever connected. It’s the reason Signature Brew exists.”
ABOUT THE ARTWORK
Piercing Pils’ can features specially made artwork from artist and Mekons guitarist, Jon Langford, adding another layer of creative collaboration and music-centric DNA to the project.
ABOUT THE BEER
Piercing Pils is a Czech Style Pilsner brewed with a White Pear Tea and Pear juice. Both the juice and the tea were added in the kettle during the whirlpool, after the boil, for maximum flavour and aroma contribution…You ever heard a pear sing? The pear’s fruity complexity pierces right through the spicy Czech Saaz hops beautifully, adding a gentle acidity to this pale lager that makes for a crisp refreshing sipper. Amarillo hops add nuanced citrus notes that meld perfectly with the fruit.
Dogfish Head x Signature Brew’s Piercing Pils will be available while stocks last in 440ml cans via www.signaturebrew.co.uk and in 30L keg from all good pubs and bars.
PIERCING PILS LAUNCH EVENT & DOGFISH HEAD X SIGNATURE BREW X MEKONS Q&A, 29TH OCTOBER 2022
The launch event will take place at Signature Brew Blackhorse Road (Unit 15, Uplands Business Park, Blackhorse Ln, Walthamstow, London E17 5QJ) on 29th October. Please see www.signaturebrew.co.uk or DICE (https://link.dice.fm/c7a05e1e7c02) for tickets. Tickets are priced at £22 and include a beer tasting, a Q&A and a 440ml can of Piercing Pils to take home.
12:00: Signature Brew opens its doors
6:30: First Taste with Sam Calagione, Dogfish Head and Sam McGregor & Tom Bott, Signature Brew; we’ll be tasting Dogfish Head’s 60 Minute IPA, 90 Minute IPA and SeaQuench Ale (Americas #1 Sour), along with Piercing Pils and three exclusive Signature Brew Beers
7:00: Panel: The Intertwined History of Punk & Craft Beer
8:00: Haggard Cat
9:00: The Mekons
NOTES TO EDITORS
About Signature Brew
Signature Brew’s ethos, along with their commitment to the community and the environment, means they’re the only brewery to have won SIBA’s prestigious Brewery of The Year Award twice (2018 & 2021).
Signature Brew’s perfectly-tuned flagship beers – Studio Lager, Roadie IPA and Backstage IPA – are beloved by drinkers throughout the UK, while their seasonal sours, New England IPAs, alcohol free craft beers and barrel-aged imperial porters are guaranteed to hit all the right notes and are fresh from winning five stars at the Great Taste Awards 2022.
Since Signature Brew started in 2011, their legendary band collaboration beers have seen them brew with more artists than any other brewery in the world, including the likes of Hot Chip, alt-J, Mastodon, IDLES, The Darkness, Sports Team, Enter Shikari, Big Joanie, Mogwai, Ed Gamble and Hospital Records.
Welcome to Signature Brew, everyone’s invited.
About Dogfish Head
Having launched Delaware’s first brewpub in June of 1995, Dogfish Head was launched to bring original beer, original food, and original music to the area. When the doors to the brewpub first opened, Dogfish Head brewed three times a day, five days a week. The benefit? Brewing on such a small system gave them the ability to try out a myriad of different recipes. Dogfish Head’s hunger for weird ingredients and venturing off the beaten path was just getting started, fast-forward to 2022, Dogfish Head has created beers with legendary bands including The Grateful Dead, they sponsor Record Store Day in America, and they have become one of the most respected indie brewers in the US; at every turn, their restless desire to create what hasn’t yet been imagined keeps Dogfish Head bringing new stories, new tastes, and new experiences, with off-centered goodness for off-centered people.
About Haggard Cat
Long-time friends of Signature Brew, Haggard Cat is a Nottingham-based punk band, an adrenaline charged, ever-evolving brainchild of Matt Reynolds and Tom Marsh. Haggard Cat isn’t the type of band that’s interested in easing you in gently. Equal parts laser-focussed energy and absolute chaos, a fission that guarantees both ringing ears and chilled spines and demands your full-immediate-attention.
About The Mekons
“Mekons are the most revolutionary group in the history of rock ‘n’ roll.” — Lester Bangs
Sonic adventurers, punk rock fundamentalists, exuberant luddites, willing outcasts. The Mekons are a British band formed in the late 1970s as an art collective. They are one of the longest-running and most prolific of the first-wave British punk rock bands. Mekons, formed in 1977 Leeds, England, have an improbable history – a surprising & influential embrace of folk & country music; with occasional forays into the art world. They work collaboratively & collectively with everything credited to the band, never to individuals. Their mind-boggling output blurs the lines between high & low art while remaining bold, unpredictable & true to the punk ethos.
Find Signature Brew on social media:
- Instagram: www.instagram.com/signaturebrew
- Facebook: www.facebook.com/SignatureBrew
- Twitter: https://twitter.com/signaturebrew
Press release from Right Hand PR.
To request samples or interviews, please contact Alex Godfrey via email@example.com or 07739 804 670