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30th November 2021


Lion Little World Beverages’, Voodoo Ranger, celebrates two wins at the globally recognised International Beer Challenge Awards, just one year after the American craft beer brand landed on British soil for the first time. The UK exclusive Hazy IPA (5.3% ABV) which launched online last November took home one silver medal and one bronze medal from the rigorous judging process.

The aim of the International Beer Challenge awards is to reward and promote excellent beers from around the globe providing brewers with a platform to express their beers to trade and consumers. With the ever-growing interest in the beer sector, there are over 80 different award categories to enter reflecting the diversity in brewing today as well as paying homage to traditional beers.

In true Ranger style, the brand picked up a silver medal in the ‘Design and Packaging’ category for its eye-catching and colourful can design, and a bronze medal for taste in the ‘Ale’s’ category for its bold and juicy tropical tasting Hazy IPA, making it a double win for Voodoo Ranger.

Chris MacRae, Voodoo Ranger Brand Developer, said: “We’re extremely proud of where Voodoo Ranger has come in the first year of its UK launch, having started as being sold online only we now have multiple on-trade and supermarket listings around the country. We’ve also just secured some exciting new listings for 2022 so there’s lots of momentum going into next year already, which is great. Winning an International Beer Challenge award carries a number of significant benefits, not only does it acknowledge the skill of our brewers but is an internationally recognised symbol of quality for our products, meaning our customers can be even more certain Voodoo Ranger is a great tasting beer. Winning a medal for the taste of our beer and to receive this level of recognition at the International Beer Challenge awards is fantastic.”

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About Voodoo Ranger:

Voodoo Ranger, made by New Belgium Brewing, is the biggest IPA brand in the USA.  Initially launched as three beers in 2017, Voodoo Ranger has released nearly 20 beers in the US over the past few years including the flagship Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger Juicy Haze IPA, along with recent releases like Voodoo Ranger American Haze, the Xperimental IPA and 1985 IPA. Voodoo Ranger has similar plans for the UK after making its way across the Atlantic under the Lion Little World Beverages’ quartet that also covers British grown Fourpure Brewing Co. and Magic Rock Brewing along with Australian favourite, Little Creatures. His journey started with the launch of a UK exclusive Hazy IPA in November 2020. For more information or to see the Voodoo-inspired iconic art and design, follow @voodoorangeruk on Instagram.  To learn more about the Voodoo Ranger portfolio, visit or

About Little World Beverages: 

Launched in 2020, Little World is Lion Australia’s global craft arm and represents a strong portfolio of craft beer brands in the UK market, including Fourpure, Magic Rock, Australia’s Little Creatures, and more recently US brand New Belgium Brewing.

This UK-based arm of Lion’s Australian brewing business is spearheaded by Managing Director of Lion Little World Beverages Europe, Gordon Treanor. With more than 20 years of experience in beer, most recently heading up Lion’s craft portfolio in Australia, Treanor brings a wealth of knowledge from the dynamic Antipodean market that he hopes to translate into the rapidly growing UK craft sector.

London’s Bermondsey-based Fourpure and Huddersfield-based Magic Rock lead the charge with national distribution through leading retailers and a strong portfolio of core and seasonal products. The pair have been at the forefront of the craft beer scene since 2011 and 2013 respectively.

Press release from Little World Beverages

For further information or high-resolution imagery, please contact the Little World Beverages press office on 020 7240 2444 or email