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21st October 2019

East London Brewing Company Completes New Plant Installation; Hires new Head Brewer; Re-brands and launches ‘East End Lager’

Adrian & EEL

East London Brewing Company is delighted to announce that it has now completed the installation of its new 25BBL plant, which is housed in expanded and refurbed premises on its existing site in London’s E10. The new plant more than doubles the company’s brewing capacity and allows for further expansion of its keg and can ranges.

Coinciding with the completion of the new brewery, East London Brewing Company has hired a new Head Brewer, Adrián Morales Maillo, who comes from leading Spanish microbrewery, Naparbier. With a background in brewing stunning hoppy beers like Neipas and more classical West Coast IPAs, Morales Maillo brings specific expertise in keg beers, particularly lagers.

‘’We’re delighted that Adrián has chosen to join the team’’, said Stuart Lascelles, Founder and Director of the Company, ‘’we’re already working with him on the development of some really great new recipes and we’ve just launched our new East End Lager, which is a Pilsner-style lager, medium bodied and brewed with a Weihenstephan yeast strain, Tettnanger and Magnum hops – so far, we’ve had great feedback!’’

Both East End Lager and the Company’s new session IPA, Beyond the Tower, will be available in 30lt keg and in 440ml can and both will sport the Company’s new branding, which will eventually be rolled out across the whole range, including the existing bottles and casks.

’Our new branding celebrates all that is East London’’ said Claire Ashbridge-Thomlinson, the Company’s other Founding Director, ‘’We worked with the incredible London Centre for Book Arts, based in Fish Island in Hackney Wick, to create a letterpress print of our logo, which you can see on our new can and bottle labels, along with photographs showing the wonderful texture of this part of London. We’re looking forward to rolling out the new branding in London and beyond. East London has a real reputation abroad for creativity and quality and we believe that our new cans and bottles will capture the imagination of our existing and potential export partners’’.

Following the upgrade and re-branding exercise, the next step for the brewery is to open a tap room. Discussions are on-going with a site not far from the brewery, with a view to an opening in Spring 2020. Watch this space!



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