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29th May 2019

East London’s Hackney Brewery releases a beer with proceeds going to Switchboard

East London’s Hackney Brewery is excited to announce that they are releasing Unicron Rodeo,a 4% ABV, DDH XPA (double dry-hopped extra pale ale), again this June.

Originally brewed last year with proceeds going to the Pride in London charity, the beer had such a positive reception that Hackney have brought it back for 2019.

This year, they have partnered with Switchboard, a charity that provides a one-stop listening service for LGBT+people on the phone, by email and through Instant Messaging. Switchboard are marking 45 years of supporting LGBT+ communities in 2019.

A portion of proceeds from the sale of Unicorn Rodeo will be donated to Switchboard.

The beer is described as being double dry-hopped — a process where hops are added during fermentation to impart bigger aromas without bitterness — with Simcoe, Mosiac and Citra hops to result in a fresh pale ale brewed with clean pilsner malt to make it ‘extra pale’. With a 4% ABV, it is the perfect summer thirst quencher.

The eye-catching label artwork, which features a unicorn against a rainbow backdrop, was designed by Pete Fowler. Fowler is a Welsh artist best known for his artwork for the band Super Furry Animals and his Monsterism toys and goods.

Hackney Brewery’s co-founder, Jon Swain, says about the partnership: “Last year, we released Unicorn Rodeo around Pride and were taken aback with the positive feedback and reception we received for both the beer and the partnership with Pride in London.

“This year we are re-releasing it and with LGBT+ charity Switchboard. Unicorn Rodeo is a fantastically drinkable beer and the cause is equally as fantastic.”

Switchboard co-chair, Natasha Walker, says: “We’re delighted that Hackney Brewery have chosen Switchboard – the LGBT+ Helpline to benefit from the sales of their beer Unicorn Rodeo.

“This partnership will not only help raise funds for Switchboard but also help raise awareness of the vital support that we provide 365 days a year – calm words when needed most.”

Unicorn Rodeo will be available on keg and in 440ml cans from the beginning of June. It can be purchased online through Hoppily ( ) or HonestBrew ( ).

Press Release Ends

Further information: Rebecca Pate,

About Hackney Brewery

Hackney Brewery was founded in 2011 by Peter Hills and Jon Swain and is based in railway arches off Hackney’s Kingsland Road. Hackney focus on flavour and quality with a core range of hop-forward Pale Ales and IPAs in keg and can. Brewing special releases throughout the year means they can experiment with a variety of styles and collaborate with other like-minded brewers and friends in the food and drink industries.

Hackney currently sell over 90 percent of their beer in London and are now working with independent distributors to supply beer further afield in the UK.


About Switchboard

Switchboard is one of the UK’s longest running, volunteer led charities serving the LGBT+ communities. As a national helpline, we serve on average 15,000 callers a year across phone, instant messaging and email. However you need to reach us, you can, from 10am-10pm every day.

Whilst we were established to provide vital signposting and information to LGBT+ communities, we are a service open to all. We talk to people from all across the UK, wishing to discuss issues ranging from sexuality, gender identity, mental and sexual health, isolation and more. Whether this is a personal challenge or one facing a friend or family member, we are a confidential, non-directive service – we don’t tell people what to do and we don’t judge.

We’re here to listen and support people to make informed decisions for themselves. Every call is unique, and Switchboard prides itself on responding to the changing needs of our communities by providing a service that’s continually evolving and relevant.