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22nd September 2021

Enjoy Sober October with Lazer Crush, Beavertown Brewery’s alcohol-free IPA

After a boozy post-lockdown summer, many of us are planning to cut back on drinking this Sober October. Beavertown Brewery has the answer for fans wanting to enjoy going sober without compromising on great taste with Lazer Crush, its alcohol-free IPA. Priced at £1.60 per 330ml can, it’s now available to purchase via the Beavertown webshop.

When it came to brewing Lazer Crush, Beavertown wanted to do things a bit differently. Rather than brewing with small amounts of malt or dealcoholizing after fermentation, a clever strain of yeast was used to fully ferment the crisp pilsner malt without producing alcohol – which also adds a hint of peachy fruit to boot.

Heavyweight on flavour but featherweight on ABV, Lazer Crush boasts a crisp and mildly malty base before hoppy notes emerge, followed by a wave of fruity undertones. From mango and the sweet orange taste of Amarillo to zesty citrus and grapefruit bitterness, Lazer Crush is perfectly balanced and topped with subtle notes of pine for that ultimate fresh taste.

Coming in at just 83 calories per 330ml can, Lazer Crush is the perfect option for drinkers looking to both reduce their alcohol intake and cut back on calories without compromising on flavour. Available from the Beavertown Webshop and selected bottle shops – alcohol-free has never tasted so good.

That’s not all; those looking to cut back on drinking this October can also turn to Beavertown’s super session IPA Nanobot, the 2.8% pint-sized powerhouse brewed with Sabro and Simcoe hops for punchy citrus and juicy tropical top notes. Created to give beer fans even greater choice when it comes to their drinking experience, Nanobot means drinkers don’t have to compromise on flavour or quality when it comes to cutting back on consumption. Nanobot is available to buy now via the Beavertown webshop for £1.90 per 330ml can.

Notes to Editors


Lazer Crush
Single Can 330ml RRP £1.60
Case of 24 Lazer Crush – RRP £36
Lazer Crush Beer Bundle – RRP £16

Single Can 330ml RRP £1.90
Case of 24 Lazer Crush – RRP £40
Lazer Crush Beer Bundle – RRP £18

Instagram/Twitter: @Beavertownbeer
Facebook: /Beavertownbrewery

About Beavertown

Beavertown is dedicated to crafting high quality, innovative beers like Bones, Gamma Ray and Neck Oil that appeal to the thirsty masses, as well as more experimental brews from our Tempus Project. From brewing to branding, we believe in creativity in everything we do.

  • In 2021, Beavertown opened the doors to its first ever pub, Corner Pin, at the brewery’s home in Tottenham. Popping with vibrant blasts of colour, iconic Beavertown designs and with a menu featuring the whole range of Beavertown’s out-of-this world beers, Corner Pin encompasses everything that makes the brand unique, bringing all of its creativity and curiosity to the new north London location.
  • 2021 also saw the introduction of Bones lager to Beavertown’s core range of beers. Billed as ‘Dead Refreshing. Dead Crisp. Dead Good’, Bones is simple and immensely drinkable with a touch of Beavertown magic sprinkled on it.
  • Beavertown is winner of 3 gold medals at the International Beer Challenge for core range beers Gamma Ray & Neck Oil.
  • Now 9 years old, Beavertown began life on a 650L kit in a BBQ joint in Haggerston. The brewery in Tottenham Hale produces 5500L batches (or 9,000,000 pints a year) and our new home in Enfield will allow Beavertown to produce ten times this, a staggering 90,000,000 pints a year.
  • The official craft beer of Tottenham Hotspur F.C., you can enjoy a crisp pint of your favourite Beavertown brew in our taproom and microbrewery inside the stadium – the first of its kind.
  • At Beavertown, we believe beer is more than just a beer, it’s an experience. That’s why, pre-Covid, we hosted weekly Saturday taprooms to give people the chance to taste our carefully crafted beer in its natural habitat, our own Tottenham brewery. We’ll have more news on when our taproom is opening up soon.

Press release from Beavertown
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