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7th February 2023

Exmoor Ales investing to double sales

Based in the ancient brewing town of Wiveliscombe, Somerset, Exmoor Ales was one of the first in a phase of new ‘microbreweries’ born in the late 1970s.

Originally located on a corner site of the old Victorian Hancock’s brewery on Golden Hill, in 2015, the brewery moved just 50 yards down the hill to a 20,000-foot premises primed for production growth.

At the heart of the Exmoor brand is the Core range of beers that have seemingly been present forever as part of the wild Exmoor landscape.

  • Exmoor Ale 3.8% the session bitter that won the GBBF 1980 at Alexandra Palace, with the brewery’s 13th only brew!

  • Exmoor Gold 4.5% is acknowledged as the first Single Malt ‘Golden Ale’. The brewery’s best-seller in cask and bottle.

  • Exmoor Stag 4.8% premium bitter with a history of originating as a special brew for Somerset Cricket Club Centenary in 1991.

  • Exmoor Beast 6.6%. Possibly the most famous strong dark porter in the UK. Always at Beer Festivals.

Now a young, exceptional brewing team keep alive the quality of the foundation brands while successfully developing new styles and beers for the evolving market.

A Pale Ale, Exmoor Pale is now part of the Core range following a trial as a seasonal beer last year. Exmoor Oatmeal Stout, brewed specially for Autumn festivals last year, sold 600 casks in a month.

And on the ‘Craft’ side, in 2022, the ‘Pathfinder’ brand was introduced. Under Pathfinder, the brew team experiment with new and old recipes and ingredients, producing small, limited-edition batches every month – opening up new markets.

A Crowdfunding campaign is underway with Crowdcube. Exmoor is well positioned for growth; therefore, the proceeds will be directed to investment in sales and marketing resources.

To this point, the brand has grown on its own reputation and fanbase. Also, on well-established routes to market across the country with listings with major pub companies and National/local wholesalers. Virtually no investment has gone into advertising and promotion.

The crowdfunding campaign offers beery rewards for investors at many different levels. Find further information and an Exmoor behind-the-scenes video on the Exmoor Ales website.

Press release from Jig Creative.

Further information:

Jonathan Price