Fallen Brewing, the Stirling based craft brewery, has announced a comprehensive commitment to the independent trade going forwards.
After six years of rapid growth, Fallen’s beer range has been on the fast train. Widely stocked in a number of Scotland’s supermarkets, and in the early stages of a collaborative deal with Molson Coors to roll the brand out to bars and pubs nationally. It has been an exciting period of fast growth for the brewery team. However, lockdown provided time to reflect and it became clear that the team wanted to revisit its brand priorities of independence, autonomy, innovation and like-minded customers.
So, the 15th July 2020 became Fallen’s very own Independent’s Day. The day Fallen Brewing opted to pull back from the supermarkets, cancel any further negotiations with Molson Coors and focus wholeheartedly on the independent pubs, bars and free houses, the specialist wholesalers, the beer shops and the restaurants.
“At some point or another in the cycle of most growing businesses a decision has to be made about how large you want the business to get, what risks you’re willing to take and what sacrifices you’re willing to make to achieve these goals.
“We started Fallen Brewing because we wanted to create the best quality beers we possibly can, using the best quality ingredients to create maximum satisfaction for our customers. It is the independents who take care and interest in the quality, variety and innovation of our beer range. The independents that share our very real passion for beer.” Comments, Fallen Brewing Founder Paul Fallen.
“It’s going to be a long road for many of us to rebuild our businesses after COVID-19 but it feels like an opportunity for a fresh start. We’re looking forward to focusing on and working with the people and businesses that matter to us. Over the next few months, there are some exciting changes on the horizon. These include a brand refresh, which will be announced shortly and a new small-pack format. Fallen Brewing has also invested in new equipment and updated the packaging processes to improve our beer quality even further. It’s all in the name of sending out the best quality beer we can make and I can honestly say the canned beers are tasting better than ever.” says Paul Fallen.
Head to the Fallen Brewing Blog to read more about its commitment to independents.
Established in 2014, Fallen Brewing is situated in the old Kippen Railway Station with views towards The Trossachs and The South West Highlands. The range is made using only pure, soft Scottish mountain water and the best hops and malts from around the world.
The range of beer offered by Fallen consist of 8 staple brews including the aptly named Local Motive, Platform C and Chew Chew. These start from £2.00 per 330ml can and are available in many independent retailers across the UK and on the website. Look out for guest appearances from a selection of seasonal varieties too.
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Notes to Editors
Fallen is pronounced “Pha-lin”
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