Bermondsey-based brewery launches new Hazy Pale Ale to core range
South East London craft brewery Fourpure has added to its core range Hazy Pale Ale, a 4.7% ABV juicy, soft and tropical Pale Ale. The newly brewed beer joins the rest of the range that is made up of Fourpure Lager, Session IPA, Citrus Session IPA, India Pale Ale and Citrus IPA.
The Hazy Pale Ale is the first beer to launch from the brand since its sleek rebrand earlier this year – aimed to make craft beer easier to navigate, simplifying its range of straight up tasty beers.
John Driebergen, Brewmaster at Fourpure said: “Hazy IPAs started really gaining popularity in 2020 with craft drinkers who were after a less bitter, fruitier number than a classic IPA. It’s an easy drinking, soft and juicy beer that’s also super approachable for new craft drinkers and as part of our ‘Fourpure and Simple’ ethos, we knew a hazy beer had a place in our core range line up. We used much of lockdown to test various recipes and iterations of this beer, and now that we feel we’ve perfected it we’re delighted to be launching this beer.”
Fourpure’s Hazy Pale Ale is available in a 330ml canned format with an RRP of £2.50 from Fourpure’s web shop and for trade delivery.
About Lion Little World Beverages:
Lion Little World Beverages is Lion’s global craft arm and represents a strong portfolio of craft beer brands in the UK market, including Fourpure, Magic Rock, Australia’s Little Creatures and more recently US brand Voodoo Ranger from New Belgium Brewing.
London’s Bermondsey-based Fourpure and Huddersfield-based Magic Rock lead the charge with national distribution through leading retailers and a strong portfolio of core and seasonal products. The pair have been at the forefront of the craft beer scene since 2011 and 2013 respectively.
Press release from Lion Little World Beverages
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