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31st March 2022

Good Karma and Match Day Brewery Launch Half Time Oranges Alcohol-Free Beer for Mental Health

Match Day Brewery and Good Karma Beer Co. are extremely proud to unveil Half Time Oranges, an alcohol-free beer inspired by the most accessible level of the beautiful game, Sunday League.

440ml of thirst-quenching 0.5% IPA that will soothe your creaking joints, give your head a wobble, and help you forget that absolute clanger you dropped in the first half. It’s a refreshing, punchy combo of fruity, tropical and citrus notes, it’s perfect for before kick-off, for a half-time breaker, or for the full-time debrief.

Trialled and tested with South Liverpool’s premier new wave Sunday League team, Sefton Park Rangers, Half Time Oranges is the first collaboration between Good Karma Beer Co. – a brewery that are, in their own words “consciously and holistically involved with mindful drinking, embracing only an ethos of wellness and positivity” – and Match Day Brewery, a new brand trying to bring good beer closer to the beautiful game.

The beer is released in memory of Lauren Archer, designer and friend to both Match Day Brewery and Good Karma Beer Co., and 10% of proceeds will be donated to mental health charity, Mind.

Charlie Hood, Director at Match Day Brewery, said: “In memory of Lauren Archer – designer, collaborator and friend of both Match Day and Good Karma – we’re donating 10% of the turnover from sales of Half Time Oranges to Mind, to help them support people struggling with mental health issues.”

Steve D Sailopal, Director at Good Karma Beer Co., said: ”It can get tough out there and there’s a lot of folk struggling quietly, which shouldn’t be the case. With the tragic loss of our dear friend Lauren and her silent struggles that we’d wish we had known about, we hope that this collaboration will help raise awareness about mental health. There is always hope, even when our mind tells us otherwise.”

Half Time Oranges is available now from the Match Day Brewery webshop here.


Note to Editors

About Good Karma Beer Co.

Good Karma specialises in brewing alcohol-free beer and have a range of 0.5% beers that are both alcohol free and bursting with flavour. As their moniker suggests, the brewery is part of the larger mindfulness movement, promoting good health and good vibes.

Facebook: Good Karma Beer
Instagram: @goodkarmabeerco
Twitter: @goodkarmabeerco

About Match Day Brewery

In Summer 2021, we brought together our mates — a team of brewers, beer-lovers, and football fans from all over the UK — to try and improve how beer was enjoyed at the game.

Our first beer collection launched in time for Euro 2021, inspired by when football nearly came home in ’96… and it so nearly did again!

Instagram: @matchdaybrewery
Twitter: @matchdaybrewery

Press release issued on behalf of Good Karma Beer Co.

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