8th April 2021: In anticipation of bars and pubs in England reopening outdoors in less than a week’s time, GUINNESS is deploying its team of quality control experts to visit 50,000 venues around the country, and pull out all the stops to ensure bars are ready to offer a clean and safe environment for fans to enjoy a fresh pint.
More than 50 pint perfectionists will clean thousands of lines so that the ‘perfect pour’ can be achieved at venues nationwide as they reopen from 12th April.
The mammoth undertaking will ensure that GUINNESS fans have the freshest pint possible for the long awaited return to pubs and bars, and that the additional 119.5 seconds it takes to pour the perfect pint, at optimum six degrees Celsius, is worth the wait.
Pre-pandemic, one in every 10 pints served in London was a GUINNESS. This popularity of the stout goes to show how important it is to ensure the highest quality pour from the 12th April with crucial fresh deliveries. Brits across the country will feel as the iconic GUINNESS phrase goes, ‘good things come to those who wait’
To make sure that first sip back in venues across England is a perfectly poured pint, GUINNESS is delivering 49 fresh tankers of the iconic stout from St James Gate, Dublin to England for kegging and distribution at pubs and bars throughout GB.
As a commitment to the reopening pubs and bars, GUINNESS has provided £30m of funding to 25,000 pubs and bars over the last twelve months, and continues to support the hospitality industry as the nation comes out of lockdown.
Neil Shah, Head of GUINNESS GB says: “Our teams have been working round the clock, undertaking a series of rigorous checks with the utmost care and attention so that when people all over GB have their first sip of a fresh pint, it’s the best it can be – as the iconic GUINNESS phrase goes, ‘good things come to those who wait’
The past year has been tough for the hospitality industry, so we want to do all that we can to make sure that their opening week is as successful as it can be. It goes without saying that we’re pleased to have the hospitality industry opening back up at last.”
Notes to Editor
The GUINNESS Company was established in 1759, when Arthur GUINNESS signed a 9,000-year lease on St. James’s Gate Brewery in Dublin. Brewed using four natural ingredients, water, barley (malted & roasted), hops and yeast, GUINNESS is the world’s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 120. The most GUINNESS is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. All GUINNESS consumed in Ireland and Great Britain is brewed at St. James’s Gate Brewery. More information can be found at www.GUINNESS.com
Enjoy GUINNESS Sensibly. https://www.drinkaware.co.uk/
Press release from Hope and Glory PR on behalf of Guinness
For further information about GUINNESS please contact: GUINNESS@hopeandglorypr.com