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27th October 2017

Have You Got the Bottle to Name Elite’s New Anniversary Brew?

A Lincolnshire chippie is celebrating its anniversary with a bottle of specially brewed beer – and it’s asking its customers to come up with a name for the commemorative brew.

The Elite Fish & Chip Company, a family-run fish and chip chain based in Lincolnshire, is calling on its customers to name a bottled beer that is being brewed as part of the company’s 30th anniversary celebrations next year.

September 2018 will mark 30 years since the Tweedale family moved from Huddersfield and set up shop in Ruskington, near Sleaford. To mark the occasion the company has launched its very own beer in association with the Lincolnshire Brewing Company, based in Langworth.

Claire Brown, Director at the Lincolnshire Brewing Company, said: “We’re really excited to be working on a new creative project with a local company.

“At 3.7%, the beer we’ve put together for Elite is an easy-drinking, blonde pale ale, with zesty notes and a clean finish – we think it’s the perfect accompaniment to their award-winning fish and chips.”

Rachel Tweedale, Director at The Elite Fish & Chip Company, said: “2018 is going to be a big year for us and to celebrate 30 wonderful years in business in the county we’re kicking things off with our signature beer. But before it can be launched it needs a name.

“Our customers have been at the heart of everything that we’ve achieved since 1988, and that’s why we want them to have a say in this. If you think you’ve got the perfect name for our beer, we’d love to hear from you! Please email your suggestions to”

The customer that comes up with the best name for the brew by Friday 1st December will receive a fish and chip meal for four people at the Elite restaurant of their choice as well as a gift pack of beer containing two bottles of the Elite beer and a pint glass.

The beer will be on the Elite’s shelves in early 2018 and will also be available to buy from The Crafty Bottle on The Strait in Lincoln.


Notes to editors:

The Elite Fish & Chip Company has three restaurants and takeaways: Lincoln, Ruskington and Sleaford.

It has been serving the finest fish and chips for more than 40 years.

It is a family-owned business in its third generation of friers.

The Elite Fish and Chip Company won the National Fish and Chip Shop of the Year in 1992.

Follow The Elite Fish and Chip Company on Twitter @chippyelite

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