PUB18, the only dedicated trade show for the UK pub industry, is returning to London’s Olympia on Tuesday 6th and Wednesday 7th February 2018. Following a record-smashing show at the start of 2017, PUB18 will be back to host over 200 exhibitors and feature a New Brew Area and Wine and Spirit Lounge for the first time.
Building on the success of PUB17, which welcomed almost 4,000 visitors across two days, PUB18 will cover every aspect of running a pub. The event is set to welcome back Cellar Trends, There’s a Beer for That, Fever Tree, and a host of new suppliers, including Dialma Brown, Star Pubs, Amoretti, Thirstee Business, Dr. Schäer and Cave Direct, alongside many more. The educational Taste Table will be making its fourth appearance, this year exclusively sponsored by WSET, featuring sessions on spirits, beer, food and wine.
PUB18 will also feature a bigger-than-ever seminar theatre due to the huge popularity of last year’s unique and inspirational speakers. Complementing the ever-popular Beer Writers Bar is the brand new Wine and Spirit Lounge, set to celebrate international wines and spirits as well as consumption trends. The launch of the New Brew Area will see a section solely dedicated to supporting young breweries and cider producers, enabling them to network with industry decision makers and showcase innovation within the category.
Miranda Martin, Event Director at PUB18, said: “Every year the show gets bigger and better and PUB18 is no exception. The show is an essential date in the pub industry’s diary for publicans and suppliers from across the country looking for ideas and inspiration to drive their businesses forward, and we’re delighted to provide the hub at which likeminded industry people can network and share experiences and ideas.
“We know that today’s pub sector faces many challenges, but what we have seen over the past four years is publicans embracing change, questioning the status quo, and investing to adapt. That’s why we are looking forward to what we know will be a fantastic PUB18, celebrating the industry’s innovation and opportunities and providing a fantastic platform for all to share and impart knowledge.”
PUB18 has recently been acquired by Fresh Montgomery, the UK’s leading organiser of food, drink and hospitality events. The SME PUB18 team have excitingly joined Fresh Montgomery to ensure a smooth continuation of PUB’s core values and relationships and to make sure it continues to be at the forefront of industry innovation. This combined with Fresh’s experience of running the successful Independent Hotel Show will guarantee PUB18 delivers the best, most relevant content and experience to professionals within the pub industry. The acquisition of PUB18 will open up new opportunities for Fresh Montgomery to use its expansive portfolio to support and drive innovation across the food, drink and hospitality.
Notes to Editors
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PUB18 is the only dedicated show for the UK pub industry. Taking place 6-7 February 2018 at London Olympia, the free-to-attend show provides the modern-day publican, multisite operator and pub entrepreneur the opportunity to meet with key suppliers, trend setters and industry experts.
Targeted at multiple and independent operators, PUB18 will feature over 200 exhibitors, as well as seminar discussions and demonstrations to enable pubcos and publicans to drive their businesses forward, discover new products and unearth some of the secrets of success behind the country’s most profitable operators.
About Fresh Montgomery
Fresh Montgomery is the UK’s leading organiser of food, drink & hospitality business events and is built on 20+ years’ experience and is part of Montgomery, the oldest family-owned events business in the UK. Dating back to 1895, Montgomery is listed in 1,000 Companies to Inspire Britain (LSE) & Real Business HOT100. Fresh Montgomery has vast experience running events including: IFE, Hotelympia, Speciality & Fine Food Fair and specialises in stand-out, innovative events in foodservice, hospitality & retail.
Chloe Walden | Senior Account Executive
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