As the British Beer and Pub Association (BBPA) published its fourth quarter Beer Barometer 2011 report this week, Norfolk brewery Grain reviews the results to its newest beer from fan’s feedback over Facebook and Twitter.
Throughout December, Grain trialled a local feedback experiment, to test out their newest recipe for a red and well-hopped beer, to form part of its new ‘Fusion’ beer range. The results have been used to help define its 2012 beer range, and fine tune its increasingly popular beer Redwood.
Joint Founder of Grain Brewery Phill Halls states: “Through engaging with our fans through Twitter and Facebook as well as across the bar, we are now confident that the styles we are choosing are helping to lead the way in the modern changing beer market.
“Comments varied from ‘loved the hops’ to ‘less bitterness would be desirable’. We are therefore tweaking the current recipe and have decided to create a cold-filtered bottle variety” says Halls.
Grain has also sent a cask of Redwood to the SIBA national competition this week, following its win as overall champion beer of the East of England in the 2011 regional competition. The national winner is decided on 6 February 2012.
Redwood is available to buy in cask at many East Anglian pubs, and will be available in bottle from March 2012.
More info at: http://www.facebook.com/#!/Grain.Brewery.Scrapbook . High res images available
-ENDS-
For further information:
Leila Stocker
Turtle PR