To celebrate their recent Great Taste Award McColl’s Brewery of Evenwood, County Durham, have redesigned their German style Pilsner, to communicate more effectively its award-winning qualities and flavour, and make it even more accessible and recognisable to the wider drinking public.
Crowded is a classic Pilsner which is cold matured for seven weeks to create a refreshing lager beer. Its new packaging will be released across the UK from November 3rd in both 440ml can and on draught keg.
“after winning the Great Taste Award we really wanted to elevate Crowded visually to be seen as a go-to quality and reliable lager”
Founder and Managing Director at McColl’s Brewery, Danny McColl is delighted with the redesign saying “after winning the Great Taste Award we really wanted to elevate Crowded visually to be seen as a go-to quality and reliable lager. We feel we have achieved this and look forward to seeing more people enjoying it”.
Notes to Editors
Established back in 2016 by Daniel and Gemma McColl, McColl’s Brewery was created to bring their North East warmth, a love of easy drinking beers and their passion for open and welcoming hospitality to being. To be involved in all aspects of a product, from its creation right through to its dispense and see the joy it can bring, is a special and fortunate position that makes us tick.
We love where we are from, the North East, and we are really proud to have the brewery and taproom situated within the small working class village community of Evenwood, near Bishop Auckland, County Durham.
The brewery, which houses our 32 hectolitre brewhouse (capable of making over 6000 pints per batch) produces a wide variety of easy drinking craft beers. From initial concept to final packaging and then on to service we take great care to make sure our beers make their way to you in the best possible condition, full of flavour, taste, aroma and body – as we fully intend.
Contact Details
Danny McColl
danny@mccollsbrewery.co.uk
07712658112
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