Greene King, the UK’s leading pub company and brewer, will be bringing back Rocking Rudolph ale for the festive season, but this year will see the introduction of a donation from every pint going to Macmillan Cancer Support.
For each pint sold of the popular Rocking Rudolph, Greene King will give 5p to the charity and the money raised will help Macmillan continue to provide vital care and support for people living with cancer. This is one of many fundraising efforts from the UK’s leading pub and brewer company, which has been in partnership with Macmillan for 10 years and has raised over £13 million to date.
The seasonal cask ale favourite is a 4.2% full bodied ale with fruity esters and a malted toffee taste, as well as a crisp bitter finish, providing a perfect taste of festive cheer. The exclusive ale, which has been the number one Christmas ale in the on-trade for the last eight years*, is part of Greene King’s seasonal calendar and will be available throughout November and December.
Jack Palmer, Head Brewer at Greene King Brewery, said: “It’s always an exciting time when Rocking Rudolph returns with its memorable flashing hand pull and this year, we are proud to be supporting Macmillan with a donation from every festive pint.
“Christmas is about coming together and with Rocking Rudolph this year, guests and outlets will be able to share their support for such an important cause.”
*CGA Data, October 2022
ENDS
Notes to editors
For further information, please contact pressoffice@greeneking.co.uk.
About Greene King:
- Greene King was founded in 1799 and is headquartered in Bury St. Edmunds, Suffolk. It currently employs around 39,000 people across its five divisions: Local Pubs; Destination Food Brands; Premium, Urban and Venture Brands; Pub Partners; and Brewing & Brands.
- It operates c.2,600 pubs, restaurants and hotels across England, Wales and Scotland, of which c.1,600 are retail pubs, restaurants and hotels in the Locals, Destination and Premium, Urban and Venture divisions, and c.1,000 are tenanted and leased pubs in its Pub Partners division. Its leading retail brands and formats include Hungry Horse, Farmhouse Inns and Chef & Brewer.
- The Brewing & Brands division covers the brewing sides of the business, with quality ale brands brewed at the Greene King brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. The industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best
About Macmillan Cancer Support:
At Macmillan, we give people with cancer everything we’ve got. If you’re diagnosed, your worries are our worries. We will move mountains to help you live life as fully as you can. And we don’t stop there. We’re going all out to find ever better ways to help people with cancer, helping to bring forward the day when everyone gets life-transforming support from day one. We’re doing whatever it takes. But without your help we can’t support everyone who needs us. To donate, volunteer, raise money or campaign with us, call 0300 1000 200 or visit macmillan.org.uk.
Press release from Greene King.
For further information, please contact pressoffice@greeneking.co.uk.