Skip to main content
30th April 2024

Greene King Reaches 50 Hive Pubs 

Greene King Pub Partners, the leased, tenanted and franchise business unit of Greene King, has opened its 50th Hive Pub – The Robert Kett in Wymondham, Norfolk.

Greene King Pub Partners’ Hive Pubs franchise offer first launched in late 2021, meaning the Hive Pubs franchise concept has grown to 50 pubs in less than three years.

Earlier this year, Greene King Pub Partners announced the launch of its second franchise concept, Nest Pubs, a more wet-led franchise pub offer – the first site of which launched earlier this year.

The Robert Kett, named after Wymondham’s most famous resident who led the Norfolk rising of 1549 against Edward VI, has been transformed into a Hive Pub after a £485,000 investment by Greene King.

Fittingly for the 50th Hive Pub, The Robert Kett is also due to mark its 50th birthday as the pub was built in 1974, making the pub’s transformation even more significant for local residents and pub goers.

As a Hive Pub, the Robert Kett will feature a fully upgraded bar and décor throughout, as well as a fully refreshed outside trading space for full year-round use.

As a Hive Pub, The Robert Kett will also serve a series of signature dishes exclusively available in Hive Pubs that feature “Hot Honey”, as well as Hive Pubs specific offers such as Pizza and Moretti Wednesdays and a steak dinner for two offer on Thursdays.

It will be operated by franchise Daniel and Daryl Seamons. The couple previously ran a social club before taking on The Robert Kett and will be running the pub with their youngest of three daughters, Emily, who will be working front of house in the pub alongside them.

A Hive Pubs franchise agreement offers licensees a ready-to-trade pub within a proven branded concept for just £5,000 ingoing cost. Franchisees can expect a minimum guaranteed income of £20,000 and they also get a percentage of food and drink sales. On top of this, they get a share of the profits in their pub and can earn a bonus as well.

Dan Robinson, Managing Director of Greene King Pub Partners, said:

“We’re incredibly pleased to hit the 50 Hive Pubs mark! The momentum we have behind our franchise pub offer remains and through Hive Pubs and our newest franchise pub concept, Nest Pubs, we’ll continue to open sites in 2024 and beyond.

“At our heart we still remain a leased and tenanted business and this will not change, but we are excited to continue the growth of our franchise pub offer.”


Notes to editors

Please see attached for photos of The Robert Kett in Wymondham.

Press Contact: Nick Lawrie Email: Tel: 07812 256245

About Greene King:

Greene King is the country’s leading pub company and brewer with c.2,600 pubs, restaurants and hotels across England, Wales and Scotland.

At Greene King we are passionate about delivering our purpose to ‘pour happiness into lives’. That’s for our customers, our team, our pub partners, our suppliers and the communities in which we live, operate and serve. Founded in 1799 with offices in Bury St. Edmunds, Suffolk and Burton on Trent in Staffordshire we employ around 39,000 people across the group with four divisions: Greene King pubs, Destination Brands, Partnership and Ventures, and Brewing & Brands.

  • Greene King pubs are located where people and communities come together; pubs enjoyed in cities, towns and villages throughout the country
  • Destination Brands is a portfolio of food and drink-led brands including Hungry Horse, Farmhouse Inns, Chef & Brewer, Flaming Grill and Wacky Warehouse
  • Partnerships & Ventures includes Pub Partners, which runs our tenanted and leased pubs business and Hive Franchise pubs, and our Ventures Brands which is made up of Metropolitan Pub Company, Hickory’s, Hotels Group and Crafted Pubs
  • Brewing & Brands covers the brewing side of the business. Quality ales are brewed at the Westgate brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. Our industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best and our premium beers, Level Head and Flint Eye, brewed for the modern-day drinker.

About Greene King Pub Partners:

Greene King Pub Partners operates around 1000 leased, tenanted and franchise pubs across England, Scotland and Wales with independent business partners. In March 2023 it was recognised as the best leased and tenanted pub company at the Publican Awards, the 6th time Greene King Pub Partners has won the national industry award.

Press Contact: Nick Lawrie Email: Tel: 07812 256245

Third-party news items that are posted on the Guild website’s news section come from press releases received by the Guild. These press releases are posted as they have been received and their publication on the Guild website is intended as an informational service provided to our members and website visitors. As such, the publication of a story from a third-party source is neither an endorsement of the content, nor its sender, by the Guild. For enquiries on any news item, please use the contact details that can be found at the bottom of each post.