Arkell’s Brewery is running its first ‘Movember’ campaign this November to encourage men to grow a moustache and help raise money for men’s health researchEvery pint of Arkell’s Mustang Black craft stout sold in November and December will come with a scratch card. Winners will receive a selection of prizes: from exclusive T-shirts, brewery tours, a hotel stay and tickets to Wilderness Festival 2018.
Head brewer, Alex Arkell, said: “The first sip of a good pint of beer with a satisfying frothy head will leave beer froth on the top of the lips. So, when someone mentioned Movember, it got us thinking that we could do our bit to raise awareness of men’s health and contribute to prostate cancer research.”
Alex and his brother, Managing Director George Arkell, are leading by example, becoming ‘Mo-Bros’ by growing full facial hair for the next two months.
The Movember campaign began in Australia in 2003 when two mates from Melbourne were having a quiet beer together. Their conversation turned to recurring fashion trends. The moustache, a fixture in past decades, was nowhere to be seen in recent trends. They joked about bringing it back.
The two friends talked their mates into growing a ‘Mo’. Inspired by a friend’s mother who was fundraising for breast cancer, they decided to make the campaign about men’s health and prostate cancer.
Since 2003 the campaign has spread around the world, arriving in the UK in 2007 when it partnered with the UK’s Prostate Cancer Charity.
In the UK, prostate cancer is the most commonly diagnosed cancer among men – but Movember isn’t just about cancer. It’s broadened out to encompass wider men’s health issues, including mental health.
Alex said: “The global campaign started over a pint, so we’re making our pints work for the campaign.”
For every pint of Mustang Black bought while the Arkell’s campaign is running, a donation will be made to the Movember Foundation.
(and if you’re wondering whether Arkell’s is being irresponsible encouraging beer drinking to support men’s health – there are plenty of studies to show beer drinking in moderation, is OK! https://www.menshealth.com/health/have-a-beer/slide/2)
Nicky Godding Nicky Godding Communications firstname.lastname@example.org Tel +44 (0)1285 653006 Mob +44 (0)7966 510401 ____________________ @Nickywritesbiz www.nickygodding.co.uk Glebe Farm House Daglingworth Cirencester Gloucestershire GL77AE