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6th May 2014

Home Office Minister to launch new PASS 18 plus card

Norman Baker MP, Minister of State for Crime Prevention, will launch the new PASS 18 plus card design on Tuesday 10th June 2014 at Tiger Tiger in London’s West End.  Other speakers will include Chief Constable Adrian Lee, Licensing Lead for the Association of Chief Police Officers (ACPO) and Bill Butler, Chief Executive of the Security Industry Authority (SIA)

PASS Chairman, Robert Humphreys said, “This will be the most fundamental change to the PASS Proof of Age Scheme since its launch in 2003. During this time over 5 million cards have been issued and the PASS Hologram is widely recognised and accepted in both the on and off trade. Over the past 18 months we have conducted extensive research with retailers across the UK which has shown that a standardised card design  would greatly improve recognition and ease acceptance.  We believe that these changes will make PASS the preferred Proof of Age for all age restricted products.  ”



For further information contact Marc Catchpole, PASS Director on 07921 689 026 or at


Notes to Editors.

The Proof of Age Standards Scheme (PASS) is the industry-led national proof of age accreditation scheme, supported by the Home Office, ACPO and the Trading Standards Institute (TSI). There are currently five national schemes and twelve local schemes which are licensed to issue cards bearing the PASS hologram. Only cards schemes which meet the stringent standards required for PASS accreditation are licensed to apply the PASS hologram to their cards.  Accredited card schemes are audited on a regular basis by Trading Standards Officers to ensure that they comply with PASS requirements.

For more information about PASS visit