With every drop of Peroni Nastro Azzurro that passes your lips, you can taste, smell and feel Italy’s, craftsmanship and vitality coming through the crisp, refreshing liquid. The delicate balance of bitterness and aromatic citrus notes set this distinctly Italian beer apart and make citrus fruits the perfect accompaniment to its unmistakeable flavour.
This inspired master brewers to develop Peroni Ambra – a limited edition variant inspired by the aperitivo occasion which combines Peroni Nastro Azzurro with the sharpness of rare Italian Chinotto fruit. Following its success, the brand will continue its journey into the world of citrus with the latest iteration of The House of Peroni Residency – ‘Infused with Italy’ – at its very heart.
Returning to East London (N&C Showrooms, 3-10 Shoreditch High Street, E1 6PG – Thursday 5th October – Sunday 15th October), the House will bring to life the vivacity and zest for life that is undeniably Italian. The event transports guests to the streets of Italy where they are given the chance to reimagine citrus and explore previously undiscovered flavour combinations.
THE TALENT
Award-winning mixologist, Simone Caporale, will reprise his role as Master of Mixology but this time with a twist. He has taken a team of bartenders, paired with creative experts, on an inspiring trip to Northwest Italy where they were challenged to take Italian citrus fruits and translate them into bespoke Peroni-infused cocktails.
The line-up of guest bartenders includes leading mixologists from Swift, Chiltern Firehouse and The London EDITION, who will be coupled with the founder of florist Grace & Thorn, fragrance specialists from Earl of East London and illustrator, George Greaves. These innovative partnerships are designed to push the boundaries of traditional mixology, fusing scent, sight and taste to create something truly unique for visitors. The social media campaign supporting this is currently live on the @peroniuk Instagram feed, charting their journey of creation as they discover the provenance and authenticity of Peroni’s Italy.
Our host and critically acclaimed chef, Francesco Mazzei, will also continue his role as Master of Taste and, in honour of the citrus theme, will provide a ‘zesty’ take on Italian street food. Self-styled as ‘mama’s cooking with chef’s hands’, the menu is concise yet diverse – working with locally available produce and featuring daily specials, from warming pasta dishes such as egg fettuccine with Grana Padano and lemon, and a rich duck ‘lasagnetta’ with fruit mustard, to aperitivo light bites including pumpkin and avocado citrus croquettes, and lemon and rosemary meatballs. This is joined by a gluten-free polenta with citrus and roasted peppers, along with an array of smaller bites.
THE SPACE
The sprawling windows of the vast building will capture the attention of passers-by and tease the inner spaces through vibrant displays, inviting guests to enter and explore all that Italy has to offer.
Upon arrival, guests will be greeted into a lively Fruttivendolo (fruit market) where they will discover an abundance of citrus fruits, leading them on to the first of several bars. Fragrances of Francesco Mazzei’s traditional Italian dishes will fill the air and his street food style will be available to purchase from the open kitchen.
For those who choose to seek it, a concealed door will lead the way to a secret bar deep amongst the myriad of alleyways. Hosted by Simone Caporale, the intimate bar will entertain small groups of guests with a variety of Peroni Ambra Chinotto-based infusions.
Once through the market’s archway, guests will be transported to the Cinque Terre Riviera where cypress trees and Italian floor tiles will lead the eyes to a beautiful Italian sea view. A gelato cart will invite visitors to explore the rich flavours of Francesco Mazzei’s sorbets and ice creams, including grapefruit jelly with almond granita, ricotta and bergamot ice cream and chocolate with candied orange gelato.
Guests then move into ‘Bar Citrus’ where Peroni Nastro Azzurro flows and everyone is energised by the beat of Italo house music. The central bar space, influenced by Italian cafes, will invite guests to try a vibrant cocktail menu featuring the bartender and talent creations that were inspired by their trip to Italy. Their creations will include:
CHINOTTO MONTEMORO: Inspired by the Chinotto groves of Liguria this cocktail features dark rum, Martini Rubino, Amaro and grapefruit and lemon juices. Topped with Peroni Ambra, the drink is completed with a Luxardo cherry and spoon of bitter Chinotto jam.
Created by Federico Doldi (Chiltern Firehouse) and Nik Southern (founder of florist Grace & Thorn)
PUNCH ON THE COAST: Celebrating lemon and inspired by the Riviera of Cinque Terre, this infusion features sweet Falernum Liqueur, Martini Ambrato, Grappa, lemon juice, rosemary syrup and topped with Peroni Nastro Azzurro. The garnish features dry lemon and rosemary with cardamom and star anise spices.
Created by Davide Manzi (London EDITION), Niko Drafkos and Paul Firmin (scent experts and founders of Earl of East London)
BERGAMOT TRAMONTO: Inspired by the streets of Genoa, the drink features Peroni Nastro Azzurro Gluten Free, Italicus, bergamot sherbet and lemon juice, topped with a refreshing citrus sorbet and thyme.
Created by Mia Johansson (founder of Swift) and George Greaves (illustrator)
To accompany the drinks, Italian delicacies will be available for purchase from the 4Cose Deli, with selected salumi and formaggio (cheese) on offer.
A bespoke programme of music will be specially provided by music partner, Early Sounds Recordings (Naples), with an eclectic mix of record selectors playing throughout the 10 day opening, with Italian guest DJs playing on Friday, Saturday and Sunday evenings.
LONDON COCKTAIL WEEK
The House of Peroni will open its doors concurrently with the capital’s foremost drinks festival, London Cocktail Week (2nd-8th October, Spitalfields Market). Once again, Peroni Nastro Azzurro will be the only beer brand taking part in the event, serving a selection of Peroni-infused cocktails from an Italian-style street stall, designed as a teaser for the market setting of the main House – just minutes down the road.
The House of Peroni takes residence at
N&C Showrooms, 3-10 Shoreditch High Street, London, E1 6PG
Thursday 5th – Sunday 15th October
— Ends —
Notes to Editors:
N&C Showrooms, 3-10 Shoreditch High Street, London, E1 6PG
No admission fee. 18+ only.
Open Thursday 5th – Sunday 15th October
Week 1
5pm – 11pm, Thursday 5th October
5pm – 11pm, Friday 6th October
12noon – 11pm, Saturday 7th October
12noon – 9pm, Sunday 8th October
Week 2
5pm – 11pm, Wednesday 11th October
5pm – 11pm, Thursday 12th October
5pm – 11pm, Friday 13th October
12noon – 11pm, Saturday 14th October
12noon – 9pm, Sunday 15th October
To watch the content series accompanying the Infused with Italy campaign, head to @peroniuk on Instagram.
Full information on music programming will be listed on thehouseofperoni.com and across @PeroniUK social channels.
About Peroni Nastro Azzurro
Peroni Nastro Azzurro has been brewed in Italy since 1963 from one of three breweries across Italy; Padova, Rome and Bari. The unique recipe created by Carlo Peroni contains the addition of one-quarter Italian maize giving Peroni Nastro Azzurro a delicate balance of bitterness and citrus aromatic notes with a surprisingly quick and dry finish. Considered the ‘most stylish’ beer brand in the UK Peroni Nastro Azzurro continues to be imported from Italy to this day.
www.thehouseofperoni.com #thehouseofperoni
About N&C Showrooms
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