Thursday 1st October – Announced today, Beavertown Brewery joins the alcohol-free market with the newest edition to its portfolio, Lazer Crush, a bullish and hoppy IPA that’s free of alcohol but full of flavour. Priced at £1.60 per can, Lazer Crush is an exciting new low-calorie choice for beer fans, created to provide an uncompromising tasting beer for all occasions with the added bonus it just so happens to be alcohol-free.
A heavyweight name for a featherweight beer, Lazer Crush is 83kCal per 330ml can. Expertly brewed with a new type of yeast, it provides even more fruit flavour with only 0.3% ABV created during fermentation. With each taste, drinkers can enjoy the journey through its crisp and mildly malty base before hoppy notes emerge, followed by a wave of fruity undertones. From mango and the sweet orange taste of Amarillo to zesty citrus and grapefruit bitterness, Lazer crush is perfectly balanced and topped with subtle notes of pine for that ultimate fresh taste.
Logan Plant, Founder and CEO of Beavertown stated: “Great pints come in a range of colours, flavours and yes, ABV’s. Tailored to match the increasing demand for alcohol-free options, we are proud to have created Lazer Crush, a new IPA that we feel offers Beavertown’s punchy fully packed flavour but simply without the alcohol. Following the recent opening of Beaverworld and as Beavertown continues to expand, we want to make sure our creations provide drinkers with the tastiest choice of beer for them and this includes non-alcoholic options. After all, whether a pint is alcoholic or not, it’s the flavour that hits you first”.
Joining Beavertown’s portfolio with favourites such as Gamma Ray, Neck Oil and the recently introduced low ABV option – Nanobot, Lazer Crush provides an exciting new no-alcohol option for drinkers. Available from Beavertown’s online shop and selected bottle shops – alcohol-free has never tasted so good.
–ENDS–
Instagram/Twitter: @Beavertownbeer
Facebook: /Beavertownbrewery
Webshop: https://shop.beavertownbrewery.co.uk/
For further information, please contact georgia@beavertownbrewery.co.uk or beavertown@mcandt.co.uk.
About Beavertown
Beavertown is dedicated to crafting high quality, innovative beers like Gamma Ray APA or Neck Oil SIPA that appeal to the thirsty masses, as well as more experimental brews from our Tempus Project. From brewing to branding, we believe in creativity in everything we do.
- At Beavertown, we believe beer is more than just a beer, it’s an experience; which is why we host a weekly Saturday taproom to give people the chance to taste our carefully crafted beer in its natural habitat, our own Tottenham brewery
- Now eight years old, Beavertown began life on a 650L kit in a BBQ joint in Haggerston. The brewery in Tottenham Hale produces 5500L batches (or 9,000,000 pints a year) and our new home in Enfield – Beaverworld – will allow Beavertown to produce ten times this, a staggering 90,000,000 pints a year.
- The official craft beer of Tottenham Hotspur F.C., you can enjoy a crisp pint of your favourite Beavertown brew in our new taproom and microbrewery inside the stadium – the first of its kind
- Winner of 2 gold medals at the International Beer Challenge for core range beers Gamma Ray & Neck Oil