Moorhouse’s is once again rolling out some festive fun with Lap Prancer (4.2%) released for December.
And this year the acclaimed Lancashire brewer has upped production of the popular festive brew as it takes full advantage a new multi million pound brewery.
The Christmas special is brewed with Bock style Munich Malt – often associated with religious occasions – to give amber coloured ale with a rich, full malty flavour. American Cascade hops join British Fuggles to provide a spicy/floral aroma and a satisfying long bitter finish. A fun pump clip captures the festive spirit.
Managing director David Grant said: “When Lap Prancer appears on the bar it kicks off the festivities for many pubs, providing some tasty fun for the season. This year even more discerning drinkers will be able to enjoy it as we take full advantage of our terrific new brewery to increase our sales. It’s rich and fruity ale that hits the spot for a satisfying pint, but still at moderate strength to sustain those jolly festive evenings..”
The £4.2m brewery complex opened in 2011 to trebled production capacity to some 288,000 pints (1000 brewer’s barrels) a week. A visitor centre bar and hospitality/conference suite were also opened to offer a venue for both corporate and private celebrations.
As the North West’s leading dedicated cask ale brewer, Moorhouse’s now directly supplies several hundred free trade pubs while new listings with leading national pub companies and wholesalers have seen sales of the acclaimed ‘Pendle Witches’ brands spiral across the UK.
Ends / ref: MHPR Lap Prancer2012
Note to editors: Moorhouse’s has won more brewing awards than any other brewer of its size and directly supplies some 500 free trade customers throughout the North of England and Midlands while the famous Pendle Witch brands are also distributed nationally via wholesalers and leading pub companies. Black Cat scooped Camra (Campaign for Real Ale) Champion Beer of Britain 2000, while Pride of Pendle claimed the Champion Cask Ale title at the Brewing Industry International Awards (BIIA) 2004 and Premier Bitter was voted gold in its class by the BIIA; Pendle Witches Brew was twice runner-up in the Camra annual contest and has received a silver medal at the BIIA. Blond Witch, the fastest growing brand, has collected awards from many Camra beer festivals since it launched five years ago.
For further information contact Steve Hobman at Rhino Public Relations: 01829 250502/Mobile 07751 578605 or visit www.moorhouses.co.uk