Krombacher Pils, Germany’s number one premium beer is now available in Inventive Leisure’s Revolution and Revolucion de Cuba bars. The listing is a result of the premium bar operator looking to capitalise on the growth and excitement around the World Beer category.
Through its import partner, Morgenrot, Krombacher joins a number of other market leading beers in their domestic countries on the World Beer menu, including the Argentinean beer, Quilmes.
Myles Doran, Drinks Retail and Procurement Consultant at Inventive Leisure said: “With the ‘Evolution investment programme’ in full swing, it gives us the perfect opportunity to ensure that in addition to our bars looking stylish, modern and enticing, there are compelling brands for our customers that excite and engage them and make them want to return time after time.
“We are seeing that the interest in the World Beer category shown by consumers shows no sign of abating and by creating a specific World Beer menu that showcases interesting and exciting World Beers such as Krombacher, we’re catering for that demand. Careful consideration was taken to ensure that the menu hosts a wide and varied list of world beers in terms of taste and style and that the range both educated and excited our customers.”
Julian Penny from Krombacher said: “We are delighted that Inventive Leisure are listing Krombacher Pils in bottled format in their businesses and it’s fantastic that our beer is being showcased in such a premium estate.”
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Photography: Please find below a link to an image of Krombacher Pils – https://www.dropbox.com/s/
Please find a link to the front page of the new drinks menu at Revolution and Revolucion de Cuba bars https://www.dropbox.com/s/
For further information:
Emma Currin
Leisure PR and Communications Ltd on behalf of Krombacher
(M) 07753 838 490
(E) emmacurrin@leisurepr.co.uk
Leisure PR & Communications Limited
t: 020 8605 3544
m: 07753 838 490
e: emmacurrin@leisurepr.co.uk
w: www.leisurepr.co.uk