Cornwall-based Sharp’s Brewery has announced the launch of a new black IPA, Fathoms Deep (4.5% ABV); the latest addition to the brewer’s limited release series. Developed at the brewery in Rock as part of Sharp’s commitment to creating innovative flavour profiles and styles, the new beer is now available across on-trade outlets throughout the mainland UK until 31th October 2017*.
Fathoms Deep is a dark black IPA with a light roasted character. Brewed with New Zealand hops, the beer has a vibrant fruity hop aroma with hints of citrus, lime and apricot which balance out and accompany the dark malt base. The beer can be enjoyed on its own or paired with BBQ’d meats, steak and mature cheeses.
Sharp’s Brewery supports the Blue Flag initiative with its limited release beers, and five pence from every pint of Fathoms Deep sold will be donated to the charity, which works to keep Cornish beaches safe and clean. Over the past two years, Sharp’s has donated £28,000 to Blue Flag, with the donations funding applications for all the Blue Flag and Seaside Awards in Cornwall.
James Nicholls, Senior Brand Manager at Sharp’s Brewery comments:
“The Blue Flag initiative is a cause so close to our hearts here on the North Cornish coast so we’re thrilled to be able to continue supporting the charity with our limited release brews. Each member of our limited release series is carefully developed by our outstanding brewery team at Rock to bring something new to drinkers. As we head into Autumn and the nights get longer, Fathoms Deep is the ideal choice for people looking to try a new style of beer. The dark colour of the IPA may be deceiving – this brew has a vibrant aroma and fruity flavours which provide a contrast to the deep dark malts. We hope people enjoy our new IPA!”
The Blue Flag initiative encourages sustainable development of beaches across the world, and is owned and run by the non-governmental organisation, the FEE.
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*Or until stocks last
Notes to Editors
If you would like to speak to Sharp’s for more information, please contact:
Lara Edwards, Red Consultancy
Email: sharpsteam@redconsultancy.com
Tel: 0207 025 6598
About Sharp’s Brewery Ltd
Sharp’s Brewery is a modern brewer of cask and bottled beer based in Rock, Cornwall, and owner of the UK’s number one cask beer brand, Doom Bar. Sharp’s has grown rapidly to become the largest brewer of cask beer in the South West, doubling staff numbers from 70 employees to 145 in last six years.
A testament to the quality of each drop of beer, the brewer has a tally of over 80 international brewing awards. Just a few of Sharp’s accolades recently include Sharp’s five medals at the 2017 International Beer Challenge, including GOLD for Wolf Rock, five medals at the World Beer Awards 2017, the ‘People’s Favourite Cask Ale’ at Inapub’s People Choice Awards 2017, and Best Drink for Doom Bar in the food Reader Awards 2017.
Sharp’s Brewery is a proud sponsor of the Blue Flag initiative, and five pence from every limited release sold is donated to the charity to help protect beaches in Cornwall for the enjoyment of all.