Unpasteurised, fresh tank beer proves success in driving footfall to leading pubs
London, February, 2015 – Pilsner Urquell, the original Pilsner, still brewed the original way, is proving that consumers are looking for authenticity and differentiation in the beers they drink as fresh, unpasteurised Tankovna Beer drives a 28% increase in footfall and trial to leading London pubs and on-premise outlets.
Reinvigorating pub culture in the UK and showcasing true brewing craftsmanship, Pilsner Urquell is seeing new consumers enter the category and use Tankovna Venues as a destination for a quality and authentic drinking experience, with 10% of consumers entering a Tankovna venue because of the striking copper tanks.
“Having the tanks inside our pub has not only created a great talking point because they are so visible, but has also helped to deliver great tasting beer. Unpasteurised tank beer offers my customers something really special, a taste of the real Czech! I first saw the copper tanks in Prague. We visited two outlets and were convinced by the look and the taste of the beer, so much so that we have made it our house beer.” Jez Manterfield, General Manager, The White Horse, Parsons Green.
Of benefit to both customer and consumer, Dean Finch, General Manager at Strongroom Bar and Kitchen commented, “Due to the introduction of Pilsner Urquell Tank Beer last year, we saw strong volumes (+44%) being consumed versus kegged beer. The arrival of Pilsner Urquell Tank Beer offered staff a fresh and exciting opportunity to engage with consumers and share its incredible heritage and beer story.”
Tim Clay, Director of Sales at Miller Brands UK & Ireland says, “The British beer drinker is one of the worlds most cosmopolitan which makes this an ideal market in which to introduce international beers served in the authentic way. Pilsner Urquell tank beer marks a real innovation in the consumer experience and enjoyment of beer in this country.”
For further information on Pilsner Urquell visit; Pilsnerurquell.com
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For further information, photography or interview requests please contact: Shoma Amin, shoma.amin@millerbrands.co.uk or 01483 75 4699
NOTES TO EDITORS
Source
Cardinal 2014 in bar research
About Pilsner Urquell
Pilsner Urquell originates from the city Plzen, a place that epitomises purity and perfection. The people of Plzen have always been passionate about their beer, so much so that decades ago unsatisfactory brews were unceremoniously emptied into the city’s sewers. Pilsner Urquell is a beer for the discerning drinker who appreciates quality, tradition and authenticity. Pilsner Urquell is an icon in the eyes of beer aficionados – it holds the mantle of the world’s first golden beer.
About Miller Brands
Miller Brands is the UK and Ireland subsidiary of SABMiller, one of the world’s largest brewers. Miller Brands has responsibility for the development of SABMiller’s international premium brands across the UK and Ireland; these include; Pilsner Urquell, Miller Genuine Draft and Peroni Nastro Azzurro. Through its consistent pricing and distribution discipline, supplemented by engaging marketing activities, Miller Brands is bringing value back into the beer category and this is increasingly recognised and referenced by retailers. More information can be found at www.millerbrands.co.uk
| Shoma Amin PR Manager, Miller Brands (UK) Limited SABMiller House, Church Street West, Woking, Surrey, GU21 6HS, UK T: 01483 75 4699 | M: +44 7788345 806 | F: +44 1483 264097 E: Shoma.Amin@millerbrands.co.uk |
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| Please enjoy our products responsibly, for more information see www.drinkaware.co.uk Miller Brands (UK) Limited is a subsidiary of SABMiller plc |
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