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3rd February 2015

BrewDog launches designated drive scheme in Scotland

Nanny-State-Bottle_SHOP-IMAGEInspired by the recent change in Scotland’s drink driving laws, BrewDog has launched a designated driver discount, to make it even easier for people to enjoy themselves in its network of bars before driving home safely and legally.

BrewDog is offering a 15% discount on soft drinks as well as its low alcohol beer, Nanny State in all UK BrewDog bars

To qualify, customers must present a set of car keys at the bar when ordering soft drinks, coffee or BrewDog’s 0.5% ABV Imperial Mild, Nanny State.

James Watt, BrewDog co founder said:

“This is our way of giving a little back to those brave souls who have taken on the responsibly to safely ferry their friends to and from the watering hole. We’ve always championed responsible drinking, and with this discount, we want to make it easier for those who have to drive to enjoy themselves in our bars. Nanny State is the perfect choice for designated drivers. It demonstrates the versatility of beer, showing it is perfectly possible to achieve a flavoursome and complex beer with very low alcohol levels.”

Nanny State is available from BrewDog’s online shop, in good bottle shops and bars and in selected Tesco stores throughout the UK.

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Julian Obubo
Senior Account Executive