London’s first urban cidery, Hawkes, has wrapped up its annual Apple Donor drive this autumn, saving 13 tonnes – or more than a double decker busload – of apples from going to waste.
As the UK’s most wasted fruit – Brits throw away 800,000 apples every single day[1] – Hawkes’s annual harvest Apple Donor drive is a proactive campaign addressing the nation’s food waste problem and sees vast amounts of otherwise waste apples turned into delicious, planet-friendly cider.
With collection hubs dotted around the Capital and one out in Gloucestershire at the Forest Green Rovers New Lawn Stadium, donors from London, the South East, and the South West delivered surplus stock from orchards, gardens and fruit bowls, whilst donors from further afield sent apples via post to the Hawkes Taproom.
Over eight tonnes of apples were donated by charity partner, The Orchard Project, dedicated solely to the creation or restoration of community orchards in cities across the UK.
2022 marks a record year of apple donations for sustainable cidermaker, Hawkes, having smashed its 12-tonne target in just shy of seven weeks.
With varieties including Newton Wonder, Bramley’s Seedling, Summelow’s Seedling, Blenheim Orange, Laxton’s Superb, Cox, Cox’s Pomona, Tydeman’s Early Worcester, Worcester Pearmain, Spartan, Joybells, Arthur W Barnes, Jonagold, Discovery, Peasgood’s Nonsuch, Sturmer Pippin and King of the Pippins, this year’s donations translate into nearly 20,000 pints of cider, whilst any leftover apple pomace will be sent to a bio-digester to be turned to green energy.
The Cidery will also be creating a limited edition cider made purely from London apples collected during the campaign. “This Is London” cider will be available at the Hawkes Taproom for a limited period from next Spring.
“We’re so pleased with the volume of donations this year,” says Hawkes’s general manager, Elliot Allison.
“The idea for the campaign came years ago when we used to produce ginger beer. Residents who lived in the local area thought we were making cider and would leave crates of unwanted apples at our door.
“Inspired, we transitioned to cidermaking, but wanted to stay engaged and in touch with the community. Taking impromptu apple donations to the extreme, we decided to expand the initiative and reach out further, calling on donors to redirect apples from far and wide.
“We realised, especially during the pandemic, that community action and togetherness is so important. And, although niche, we wanted to connect in a way that plays into our expertise. Every year, more and more people take an interest in that niche, which is heart-warming to see.
“Organising and mobilising the local community to collectively help tackle the national food waste and food shortage issue demonstrates the impact communities can have on a wider scale. Multiple drops in the ocean create a splash, so as long as we’ve made some impact, we’re happy.”
Anyone who donated apples through September and October will receive a pint of cider for every 3kg donated, and as a thank you to all donors, Hawkes will host an Apple Donors wrap party on 24th November where donors will taste their very own apples turned into cider!
For more information on Hawkes, its ciders, or the Apple Donor drive, please visit www.wearehawkes.com.
ENDS
Notes to Editors.
- Elliot is available for comment or interview to discuss the topics of the national apple waste issue, about Hawkes’ mission to save the nation’s most wasted fruit, about it’s delicious real-apple, wonky-fruit ciders and/or about the current cider scene/industry.
- We can facilitate visits to the Hawkes Cidery & Taproom for a meeting with Elliot, a Cidery tour, Hawkes cider flight, and/or to witness the pressing process.
- We can also provide Hawkes cider samples for review or inclusion in features.
- The Hawkes Cidery & Taproom is available as a space for filming media or corporate content.
For further press information, please contact:
Will Challis | Elsa Findlay | Julie Aguilera Kemp
Rooster PR
T: +44 (0) 20 3440 8930
About Hawkes.
Founded in 2013, Bermondsey-based Hawkes is London’s first urban cidery, turning unloved, ‘wonky’, or surplus apples, which are too big or small for the shelves but perfect for juicing, into delicious real-apple cider.
Using only natural ingredients and never apple concentrate, Hawkes currently produces three core real-apple ciders: The vibrant, fresh and bright, Urban Orchard (4.5. ABV); juicy, sharp and lush, Dead & Berried (4.0% ABV); and tropical, zingy and offbeat, Pineapple Punch (4.0% ABV).
Hawkes collaborates annually with The Orchard Project – the only national charity dedicated to the creation, restoration and celebration of community orchards – to collect surplus orchard apples, allowing the cidery to turn vast amounts of otherwise waste fruit into planet-friendly cider every autumn. In addition to stocks from The Orchard Project, Hawkes’ Apple Donors initiative brings in donations from all over the UK. In 2021 alone, the annual apple drive saw the cidery save over 130,000 – or 12 tonnes – of apples from going to waste.
Hawkes was acquired by craft beer giant, BrewDog, in 2018. It is available to enjoy by the pint or can in all BrewDog bars nationally, in a number of Independent London pubs and pub groups around the UK, and at Hawkes’ Bermondsey-based railway arch Cidery & Taproom. You can also enjoy Hawkes in your own home; Pineapple Punch and Dead & Berried are stocked in 150 Sainsbury’s stores across London and key UK cities, and packs of all Hawkes’ core ciders are available to buy via the Hawkes online shop wearehawkes.com.
Press release from Rooster.
For further press information, please contact:
Will Challis | Elsa Findlay | Julie Aguilera Kemp
Rooster PR
T: +44 (0) 20 3440 8930