Low2NoBev is the first major drinks industry trade event to open its doors for 14 months, under All Secure guidelines, and is set to provide inspiration for drinks buyers by showcasing the latest, and some of the best, products to meet growing consumer demand
With over 150 brands to discover, including more than 20 beers and ciders, Low2NoBev offers a compelling reason for hospitality and retail drinks buyers to explore the latest product launches and sector innovation, supported by the most recent category insight. With trends, analysis and practical advice being shared at the Quench Live theatre sessions, run in partnership with BrewDog, Low2NoBev is the ultimate destination for anyone involved in drinks procurement – all whilst being able to enjoy (socially distanced) face to face interaction with industry colleagues.
Consumer demand for low and no alcohol drinks continues to rise, with retail sales reported to have increased by over 50% to £217m[1] and a renewed focus on health & wellbeing likely to drive trial and purchase that impacts positively on turnover and profit. Low2NoBev is the only dedicated show for the low and no drinks sector and runs on 9th and 10th June at The Truman Brewery in London.
The importance of stocking a good selection of drinks from the low and no alcohol category is further highlighted by recent research[2] for show supporter The Portman Group. They reported that two-thirds (62.5%) of UK adults had at least tried a low and no product, and 25% of current alcohol drinkers are semi-regular consumers, choosing a drink from the category often or sometimes. When asked what would incentivise existing consumers to drink more lower and no alcohol products, a lower price was the prime motivation but this was followed by having greater availability of well-known brands (26%), greater availability in supermarkets and off-licences (22%); greater availability in pubs, bars and restaurants (20%) and greater availability of craft products (20%).
Innovation in the category has never been stronger, with a fantastic selection of great tasting low or no alcohol alternatives available across beers, wines, ciders, spirits and functional drinks. Low2NoBev is thrilled to introduce some of the most recent launches and visitors will be able to sample many of the latest products, with some of the exciting brand activity including:
UNLTD. IPA A full flavoured IPA with aromas of citrus and tropical fruits, deep and complex malt flavours and a perfectly balanced bitter backbone. UNLTD. IPA is created for beer aficionados that love a beer or three but have gone off the bad bits that alcohol can sometimes bring. At just 13 calories per bottle, it’s one of the lowest-calorie beers on the market. It’s an IPA that’s low in carbs, vegan friendly and gluten free
Freestar A light and refreshing IPA style lager with a citrus edge and the world’s only alcohol free beer to be a certified B Corp, with a big focus on our environmental and social impact. Our innovative approach is highly sustainable and the process emits 90% less CO2, uses 80% less water and energy and creates 70% less waste than the industry average.
With over 150 brands, trade visitors have a vast selection of low and no alcohol drinks to discover at Low2NoBev, with others including Britvic, Everleaf, BrewDog and Stryyk. Details of all exhibitors, and information about registration to attend Low2NoBev, are available at https://www.low2nobev.com.
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[1] Kantar, for the 52 weeks to 21st February 2021
Press release from Low2No Bev
For Further Information:
Kate Hempsall PR & Communications
07534 190241