Madrí Excepcional Launches Scratch Card Promotion Across 2,000 Uk Pubs

Madrí Excepcional, the second-largest world lager brand in the country[1], has unveiled a new scratch card promotion across more than 2,000 pubs throughout November.

From the 1st November until the end of the month, customers will receive a scratch card with every pint of Madrí Excepcional purchased, giving them the chance to win one of 1,375 prizes*.

The promotion is being rolled out across Stonegate, Wholesale and Greene King venues, offering pubgoers the opportunity to win exclusive Madrí Excepcional merchandise including hoodies, water bottles, t-shirts, sweatshirts and sticker packs.

The activation builds on Madrí Excepcional’s rapid rise to become the country’s second-largest world lager brand[2] and the most successful beer launch in on-trade history, now ranking as the third most drunk lager in UK pubs and bars[3].

The promotion builds on the success of Madrí Excepcional’s summer campaign with Spanish DJ duo Mestiza, which brought to life the Spanish brewing style that influenced the brand and deepened its connection to El Alma de Madrid or the ‘Soul of Madrid’.

Sophie Mitchell, Marketing Controller for Madri Excepcional said: “Madrí Excepcional’s rapid growth has made it a stalwart for on-trade venues across the country, helping our partners tap into huge demand for mediterranean-style lager. This festive campaign is all about maintaining that momentum through the winter months and rewarding loyal Madrí Excepcional drinkers and driving excitement with the chance to win exclusive merchandise.

“By supporting our on-trade customers to capitalise on both Madrí Excepcional buzz and the crucial Q4 trading period, we’re reinforcing Madrí Excepcional’s position as a driving force within the category.”

ENDS

*Terms and Conditions: 18+ to enter, UK and Isle of man only. Purchase a pint of Madri Excepcional to receive a scratchcard. Promotion opens 01/11/2025 and closes when all scratchcards have been given away or 11:59pm 30/11/2025 (whichever is the earlier). 1 scratchcard per person per day. Scratch to instantly find out if you have won a prize. 1375 prizes are available. There is a 0.2% chance of winning Prizes available: 125 x Madri Hoodies, 50 x Madri branded bottles, 1000 x Madri Sticker Packs, 100 x Madri T shirts & 100 Madri Sweatshirts – sizes may vary. Prizes must be redeemed by 31/01/2026 Limited to one prize per household. Promoter: Molson Coors Brewing Company (UK) Limited, DE14 1JZ – do not send cards to this address.

About Molson Coors

For over two centuries Molson Coors has been brewing beverages that unite people for all of life's moments. In the UK and Ireland we now have four breweries, with our UK home in the renowned brewing town, Burton upon Trent, and a nearly 300-year-old cider press in Suffolk.

Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company's history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle. Our growing beverage portfolio in the UK and Ireland includes Aspall Cyder, Atlantic Pale Ale, Cobra, Madri Excepcional, Pravha, Staropramen and Rekorderlig, alongside popular favourites Coors, Carling, and the UK's number one selling cask ale - Doom Bar.

Contact: Billy.Hatcher@citypress.co.uk

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