Across the UK, over 300 Marston’s pubs celebrated World Book Day by bringing characters and stories to life. Everything from becoming a pirate ship to a desert island and castle was brought to life, whilst individual pubs hosted storytelling, treasure hunts and competitions for all those dressed as their favourite characters.
With the support from Marston’s, general managers and staff were given free rein on how to celebrate the international event, with many going above and beyond the traditional ideas.
With many pubs favouring fancy dress and arts and crafts, it was two locals in particular that went above and beyond, creating an amazing wonderland that even the adults were amazed at. The Crows Nest in Seaham welcomed guests to a Cinderella spectacular with princesses hosting the occasion along with the pub’s very own Cinderella carriage. Whilst the Fieldfare in Chorley greeted over 150 guests to the pub’s magical, enchanted forest ready to have breakfast with special guests the ‘Gruffalo’ and ‘Mouse’ from the beloved children’s book.
A day which gained community and local support from primary schools and families, all the pubs involved had great success and helped raise money for local and the World Book Day charity.
Sarah Isherwood, head of marketing for Marston’s Inns and Taverns added “We knew we wanted to help celebrate World Book Day and our pubs did such a great job- they really did deliver and help put a smile on everybody’s faces.”
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Editors Notes:
For more information on Marston’s please contact Lauren Hagan on 01926 338811 or lauren@thevitalagency.co.uk
For more information about World Book Day please visit: www.worldbookday.com/