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2nd December 2014

MBG markets Brew Barrel

Beverage specialist from Paderborn starts exclusive distribution for Germany and the UK

Paderborn/Germany, December 02, 2014. (ugw) MBG International Premium Brands enters the draught beer business with the innovative “BrauFässchen” / “Brew Barrel” home brew kits. The beverage specialist from Paderborn has exclusively acquired the national brand distribution rights for the German and British markets.

The starter kit consists of a 5 litre barrel, malt extract, yeast and hops, additionally there is opportunity to create your very own brew with a range of additional flavours. The user friendly brewing process allows the beer to begin fermenting within ten minutes and unlike other home brew kits “BrauFässchen” / “Brew Barrel” is ready to enjoy only one week later and can freshly be tapped from the barrel. This innovative technology is set to transform the home brew industry and provide an ideal gift for beer lovers everywhere. The launch will be supported with in store support as well as a wide-reaching PR and online campaign. The innovative “BrauFässchen” is available in beverage stores from December onwards (RRP: ca. 29,99 EUR / ca. 23,50 GBP).

“We are constantly searching for innovative brands and ideas”, says Andreas Herb, managing director of MBG. “This unique concept convinced us immediately; and we’re delighted to be able to support these young entrepreneurs and get this great idea to market quickly”. The three “BrauFässchen” / “Brew Barrel” founders met in the enterprise center of the technical University of Munich.

Premium beverages from Paderborn

The innovative business group MBG International Premium Brands registers a total turnover of more than 200 million euros worldwide. With its 200 employees, MBG currently sells more than one million hectoliter of beverages. These include the fast growing trend beverages like effect® energy drink, the tequila premium beer SALITOS and the Italian premium prosecco SCAVI & RAY. Furthermore, MBG is constantly doing its utmost to develop beverage brands with high sales potential and to market them successfully, like THREE SIXTY VODKA, the trend lemonade FRUTINIO, the cutting edge gin SEARS, the cinnamon liqueur with Tequila DOS MAS, the bittersoda range GOLDBERG & SONS, the premium water ACQUA MORELLI as well as the FEEL GOOD Drinks. Besides, the business group acts as the exclusive importer of the premium brands PERRIER and ALMDUDLER for Germany.

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