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26th July 2013

Micro Brewery launches Hello Velo for Le Grand Départ

As excitement rises in anticipation of Yorkshire hosting ‘Le Grand Départ’ for the Tour de France in 2014, Yorkshire coast micro-brewery Wold Top Brewery has launched a Tour inspired beer for the millions of cyclists and cycling fans in the UK.

Dubbed the ‘Yellow Jersey’ of cycling beersby staff at the Wold Newton micro brewery, Hello Vélo is a sparkling, crisp ale with an earthy spiciness and honeyed marmalade overtones. It’s a completely British beer that is brewed with predominantly home grown barley, chalk filtered water from the farm’s own borehole and UK grown Goldings and First Gold hops.

Of the new beer, keen cyclist and brewery owner Tom Mellor said; “It was important to us to celebrate the first Grand Depart from Yorkshire with a bespoke ale and we’re really pleased with the outcome. At only 4.2% ABV, Hello Vélo is the perfect finish to a ride through Yorkshire’s Wolds, Moors and Dales and is selling very well.”

Farm based Wold Top Brewery brews traditional real ale from home and Wolds grown malting barley, the finest hops and pure, chalk-filtered Wolds water. Its range of award winning ales is available through the, independent, family owned retailers, farm shops, delis, hotels, pubs and off licences throughout Yorkshire and Lincolnshire.



Photo: Wold Top Brewery’s Hello Velo

For more information or to arrange an interview with Tom or Gill Mellor, please contact Tracey Baty at three60 marketing on;