UK’s favourite beer brands housed on new look platform with bespoke HR Portal
London, 9 September 2014 – Miller Brands today unveils a sleek new online identity via a refreshed company website to showcase its’ portfolio of premium international brands across UK and Ireland. The new site boasts a breadth of information on the business as well as core information on brands such as Peroni Nastro Azzuro, Pilsner Urquell, Kozel and Tyskie. Notably, the new website features an innovative HR portal designed specifically for new employees joining the rapidly growing business.
Responding to user feedback, the HR Portal will offer new recruits the chance to learn about Miller Brands, experience life inside the company and gain an insight into the work ethic and culture. Through the new portal they will receive incentive beer vouchers, tasting notes and online brand literature to enable them to become ambassadors before their first day.
Articles such as “Your next steps” (overview of their first three months) and “Meet the Teams” will enable information-hungry employees the opportunity to virtually meet the Managing Director, Gary Haigh and colleagues, so they can ask all important questions in advance of their employment.
The ambition behind the end website was very clear; to offer customers a fully responsive website showcasing Miller Brands identity as a leading UK beer importer. The impactful, visual layout is designed to capture the heart of the business and a mixture of on-site films, large scale photography was sourced directly from Miller Brands beer markets, including the Czech Republic, Italy and Poland.
Miller Brands Head of Human Resources, Julia Wellard says: “The success of our business is based on our world-class portfolio of strong beer brands coupled with our winning teams and strong talent pool. The new website will be invaluable in attracting the best talent as it’s a great way for us to share information and nurture their interest until they walk through the door on their first day.”
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Notes to editors:
About Miller Brands
Miller Brands is the UK and Ireland subsidiary of SABMiller, one of the world’s largest brewers. Miller Brands has responsibility for the development of SABMiller’s international premium brands across the UK and Ireland; these include; Pilsner Urquell, Miller Genuine Draft and Peroni Nastro Azzurro. Through its consistent pricing and distribution discipline, supplemented by engaging marketing activities, Miller Brands is bringing value back into the beer category and this is increasingly recognised and referenced by retailers. More information can be found at www.millerbrands.co.uk
PR Manager, Miller Brands (UK) Limited
SABMiller House, Church Street West, Woking, Surrey, GU21 6HS, UK
T: 01483 75 4699 | M: +44 7788345 806 | F: +44 1483 264097
|Please enjoy our products responsibly, for more information see www.drinkaware.co.uk
Miller Brands (UK) Limited is a subsidiary of SABMiller plc
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