Seven brands from Molson Coors Beverage Company’s portfolio were awarded medals by a panel of industry experts at the prestigious International Beer Challenge.
Its recently launched Madrí Excepcional won a gold medal in the lager category, building on the success the brand has enjoyed since launching in the UK and Ireland in October 2020. The European-style lager was created in collaboration with Madrid’s La Sagra Brewery, and has now been installed in more than 5,000 outlets.
Sharp’s Brewery’s Atlantic Pale, Sea Fury and Wolf Rock ales were all awarded silver medals in the Ales category. Meanwhile, the popular Doom Bar amber ale secured a bronze medal in the Ales category, and its Offshore Pilsner earned a bronze in the Lagers category.
Its Camel Valley Pilsner, an exclusive collaboration with neighbouring Camel Valley Vineyard, was also a bronze medal winner in the Speciality Beer category, rounding off a successful awards ceremony for the Cornwall-based brewery.
The International Beer Challenge rewards and promotes excellent beers from around the globe whilst providing brewers with a platform to promote their beers to trade and consumers. It receives entries from no fewer than 40 countries into over 80 different categories reflecting the diversity in brewing today as well as the traditional beer categories.
Marketing controller at Sharp’s Brewery, James Nicholls said: “We’re really pleased to come away with so many prizes after being judged by some of the leading beer experts, and against some of the best beers in the world. It’s fantastic to see the quality of our products recognised at an international level, and we will continue to work hard to ensure we are delivering incredible beers for our customers to enjoy.”
Emma Slevin, Brand Manager for Madrí Exceptional at Molson Coors Beverage Company, said: “Madrí Excepcional has only been in trade for about a year and is already proving popular with consumers and judges alike. This award win is a real testament to the skill and passion of our master brewers at our La Sagra brewery near Madrid and our UK team.”
About Sharp’s Brewery Ltd
Sharp’s Brewery is a modern brewer, based in Rock, Cornwall, which has grown rapidly since its foundation in 1994, increasing staff numbers in the last 10 years from 70 to 118.The largest brewer of cask beer in the South West, Sharp’s flagship beer, Doom Bar, is probably the most successful cask beer of its generation and is currently the UK’s no.1 cask beer brand.
A testament to the quality of each drop of beer, Sharp’s has a tally of over 100 international brewing awards, which in 2019 included The Grocer’s Drinks Brand of the Year (Doom Bar), five medals at the Drinks Business Awards, five medals at the International Beer Challenge, two medals at the World Beer Challenge and five titles at the esteemed World Beer Awards 2019, all against some very stiff competition. In addition to these accolades, Sharp’s also won five medals at the 2018 International Beer Challenge, two at the World Beer Awards 2018, five at the 2017 International Beer Challenge, including GOLD for Wolf Rock, five medals at the World Beer Awards 2017, five medals at the 2017 Beer Awards, the ‘People’s Favourite Cask Ale’ at Inapub’s People Choice Awards 2017, and Best Drink for Doom Bar in the food Reader Awards 2017.
Sharp’s Brewery is a proud supporter of grassroots rugby in Cornwall and sponsors a number of local clubs. In 2019, Sharp’s turned the tables on the music industry through ‘Keynvor’, a partnership with Mercury Music Prize nominee Nick Mulvey to produce the first playable vinyl made from recycled ocean plastic found on the Cornish coast. Proceeds from sales of the exclusive ‘Ocean Vinyl’ including digital streams continue to go to Surfers Against Sewage to help protect British coastlines from pollution, including plastic waste. Sharp’s is an official partner of Surfers Against Sewage, supporting their Million Mile Beach Clean campaign in 2021.
Facebook page: @sharpsbreweryuk
About Molson Coors
For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. In the UK and Ireland we now have six breweries, with our UK home in the renowned brewing town, Burton-upon-Trent, and a nearly 300-year-old cider press in Suffolk.
Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle. Our growing beverage portfolio in the UK & Ireland includes Pravha, Staropramen, Blue Moon, Offshore, Franciscan Well Chieftain IPA and Archway Lager, Rekorderlig, Aspall Cyder and Pip & Wild, alongside popular favourites Coors Light, Carling – the UK’s number one selling lager, and the UK’s number one selling cask ale – Doom Bar. Bodega Bay is Molson Coors’ first move into the hard seltzer category, and has 1 unit of alcohol per can.
Molson Coors Beverage Company is a publicly traded company that is traded on the New York and Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our Beer Print and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com or on Twitter through @MolsonCoors
Press release from Molson Coors