On Yer Bike (4.2%abv) is the latest brew in an adventurous range of special ales from the ‘North West’s newest regional brewer’. It is being rolled out for July to celebrate the UK visit of the world’s greatest cycle race.
The first stage of the three-week endurance event starts from Harewood House, Leeds, on July 5, to take in the Yorkshire Dales and Harrogate, while the second travels through the Calder Valley en-route to Sheffield. Both stages pass many Moorhouse’s supplied pubs before the 180 riders head to London and then France.
Brewed in the classic easy drinking, malt driven, French Biere de Garde style, it is a blonde tipple with an upfront sweetness from the pale, pilsner and Munich malts, which then leads into to ‘a dry lingering finish’. Floral notes are present from the French Alsace hop Aramis, backed with a hint of lime from the Slovenian Aurora hop. A creative French cyclist themed pump clip provides strong bar presence. Biere de Garde – ‘beer for keeping’ – was originally brewed in winter and stored to refresh thirsty French farm workers during the summer months
David Grant, Moorhouse’s managing director, said: “The visit of this world famous race is a terrific event for the north – and a great trading opportunity for publicans, who we wish to support. We believe this beer is a perfect match for the summer and the occasion and will appeal both to native ale enthusiasts and foreign visitors alike.”
Moorhouse’s seasonal ales are brewed with European and New World hops along with British varieties and backed by a colour brochure. A new £4.2m brewery has allowed Moorhouse’s to brew the specials to supplement its five award winning core brews. The beers are delivered directly throughout the north and to pubs nationwide via wholesalers and leading pub companies. Ends/MHPR- On Yer Bike
Note to editors:
MOORHOUSE’S BREWERY BACKGROUND
The official launch of the new brewery in 2011 marked an historic milestone in the turbulent history of the award winning Burnley drinks company, founded in 1865 by William Moorhouse. William produced mineral waters and low alcohol ‘temperance’ beers. Full strength brewing began in the 1970s, after the Moorhouse family sold out.
Moorhouse’s has won more brewing awards than any other brewer of its size and directly supplies some 600 free trade customers through the North of England and Midlands while the brands are also distributed nationally via wholesalers and through leading pub companies.
Black Cat was voted Camra (Campaign for Real Ale) Champion Beer of Britain 2000 and won gold in class at the Brewing Industry International Awards 2011; Pride of Pendle claimed the Champion Cask Ale title at the BIIA 2004 and Premier Bitter was voted gold in class; Pendle Witches Brew was twice runner-up in the Camra annual contest and has received a silver medal at the BIIA.
Blond Witch, the fastest growing brand, has collected awards from many Camra beer festivals. The new brewery also enjoyed success only months after the roll out when the five-strong bottle range claimed a silver and four bronze medals at the premier International Beer Challenge.
For further information contact: Steve Hobman, Rhino PR: 07751 578605. email: shobman@rhinopr.freeserve.co.