Imbibe Live is pleased to announce the appointment of Mark Dorber as its 2014 Beer & Cider Ambassador. Mark, in association with Imbibe, has developed a programme of world-class educational features aimed at on-trade buyers and pourers keen to enhance their knowledge of beer and cider as a category, and ready to make the most of the opportunities this growing category has to offer.
In partnership with the Beer Academy, Imbibe Live will provide excerpts from accredited training sessions at the show on July 1st & 2nd 2014. Visitors will have the opportunity to attend 90-minute tasters of training courses covering a variety of key topics: from identifying the key flavours and characteristics of beer styles, to the raw ingredients and science of brewing, through to the cellaring and maturing of beers, and finally describing and upselling with theatre and panache.
Imbibe Live Theatres will feature masterclasses, tastings and talks presented by leading experts on a variety of topics. Highlights include ‘Beer Trends for 2014’ with Ben MacFarland, ‘The Beer List with Charlie McVeigh’ ‘Craft Beer with Will Hawkes’, plus a beer faults clinic, cider & food pairings, beer ingredients tutorials with master brewers and shoot-outs between leading brewers on the significance of materials over process and vice versa in producing great flavours in beer.
Mark Dorber and guests will also be running a series of informal pop-up tastings and talks from the Beer Academy stand over the two days of the show, whilst some of the country’s top beer sommeliers take visitors on Beer Safaris, highlighting key styles from established names as well as newcomers.
Mark comments: “I am delighted to be working with the Imbibe team to develop beer content at the 2014 show, but to also show off the diversity, beauty and sheer class of the best long drink in the world. This year’s show has bigged up its beer offering, and will provide invaluable educational content and inspiration for on-trade buyers and pourers wishing to further their knowledge and ability to sell more and better beers to their customers.”
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Imbibe returns to Olympia in its traditional beginning of July slot which is well-timed for the on-trade to think about its offering prior to the all-important final quarter.
For further information on Imbibe Live 2014, feature zones, who should visit and quotes, visit www.imbibe.com/live
Imbibe Live 2013 took place on 2nd & 3rd July at Olympia and had an ABC audited total attendance of 9,238.
Launched in March 2007, Imbibe magazine has rapidly become the UK’s leading magazine for on-trade drinks professionals working in premium UK establishments. Imbibe is an ABC-audited bi-monthly magazine, published by Square Meal Publications. More than 15,327 drinks buyers and servers in the UK receive the publication. Copies are available upon request.
Square Meal 2014, the 24th edition of Square Meal’s popular annual Restaurant & Bar Guide was published in December 2013. It has an ABC-audited circulation of 101,360. Copies are available upon request.
Square Meal’s award-winning exhibition, Square Meal’s Venues & Events, attracts 7,108 (ABC-accredited) visitors annually and will return to Old Billingsgate for its tenth anniversary show on 17th & 18th September 2014.
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