Manchester-based importer Morgenrot has further bolstered its world craft beer portfolio after signing an agreement to distribute the highly sought-after and utterly unique Pang Pang beers from Sweden.
Set up in 2010 by lone brewer Fredrik Tunedal, Pang Pang is the oldest craft brewery in Stockholm and has generated a reputation for producing some of the most eye-catching and distinctive beers seen and tasted within the booming Scandinavian craft beer market.
A recent example, which created a media stir earlier this year was the brewery’s Shower Beer, a 10% double pale ale specifically made to be enjoyed in the shower. www.metro.co.uk/2017/01/06/shower-beer-is-here-and-its-going-to-change-lives-6364308/
| Shower Beer is here and it’s going to change lives – Metro
The shower beer is a long established element of modern life, and now you can get a beer designed and brewed specifically for that exact purpose. |
Pang Pang at London Wine Fair
A four-strong range of the Pang Pang beers including the Shower Beer, Tiki Tango Pale Ale, Golden Glock Fruit IPA and the Flamingo-Go IPA are launching in the UK for the first time at the London Wine Fair, which runs from the 22-24th May.
A series of Pang Pang ‘Tap Takeover’ and activation events are then planned to run in London, Liverpool and Manchester in June/July.
The Pang Pang Beers Launching in the UK
Tiki Tango Pale Ale – 4.5% abv
The entry gate to Pang Pang beers. A single hop, Simcoe pale ale.
Golden Glock Fruit IPA – 5.8% abv
Fruit IPA containing every fruit you can name in five minutes.
Flamingo-Go IPA – 6% – abv
Creamy IPA brewed with oats and a hefty about of Simcoe hops.
Shower Beer – 10% -abv
A sweet but strong pale ale to consumer in the shower while getting ready for a night out.
Fredrik Tunedal, Pang Pang Founder, Head Brewer, Labeller, Delivery Driver, Cleaner and pretty much every other job, commented:
“It’s amazing to have my beers in the UK and I’m delighted to be working with Morgenrot as we kick things off this summer. I have the deepest respect for the UK beer scene and brewing culture and am humbled to get this chance to mess your whole notion of craft beer up.”
Morgenrot’s Commercial Director John Critchley said:
“We have been slowly building our craft beer portfolio, searching out breweries who are doing something a little bit differently, who have real personality and beers that assault the senses in the best possible way. When the chance to speak to Fredrik came along, we jumped at it and can’t wait to unleash some craft beer Swedish mayhem on the UK this summer.”
About Pang Pang
Translated into English as Bang Bang, unique doesn’t really cover it when it comes to lone brewer Fredrik, his brewery Pang Pang and his array of full-sensory stimulating, stunning Swedish beers. Based in Hökarängen, in the south of Stockholm, Pang Pang created the Swedish wave of craft brewing when Fredrik built the brewery at age 25 back in 2010.
With the pillars of the company “hand-made” and “small scale”, Fredrik goes the long way to deliver beers that few others have the patience, grit, and power to produce. For example, the cigar smoked beer Bong Water, for which Fredrik rebuilt a fermenter into the world’s largest bong, and smoked cigars through the freshly brewed vort. PangPang – You’re alive!
Morgenrot
Established in 1970, Manchester-based Morgenrot supply a sublime selection of wines, beers, ciders sherries and spirits nationally including Palax, La Pirata, Sleemans, Krombacher, Quilmes, Tucumen, Tribaut, Loxarel, Supper Club and Vallemajor to name a few.
For more information or to stock any of the Pang Pang beers, contact Morgenrot on (0845) 070 4310, email enquiries@morgenrot.co.uk or follow on Twitter @Morgenrot_Group.
Jack Houston
Hungry Communications Ltd
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Email: jack@hungrycommunications.co.uk
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