American craft beer brand, Voodoo Ranger has partnered with Bull’s-Eye hot sauce to add some serious heat to American Independence Day (4th July) this year. The brands are teaming up to offer a limited-edition menu at Little Creatures bar and brewery in King’s Cross, ‘Rangerous Rib’ kits through the Voodoo Ranger website for those who can’t make it down to the venue, as well as giving Voodoo Ranger’s on-trade stockists a free pack of Kentucky Habanero hot sauce.
Since its UK launch last November, Voodoo Ranger has gone from strength to strength, with the brand already having secured major UK supermarket listings with Waitrose and Ocado as well as on-trade listings in over thirty venues across the UK.
Available throughout July, the “Live Rangerously” menu at Little Creatures, will feature lip-smacking ribs using a variety of Bull’s-Eye’s bold sauces – with an option to pick your spice level – served up with a pint of Voodoo Ranger Hazy IPA*(5.3% ABV) to wash it down. Meanwhile pubs and bars stocking the craft beer will receive a free pack of Bull’s Eye Kentucky Habanero hot sauce to either serve as part of their food menu or Live Rangerously adding the ultimate hot shot to their drinks’ menu. The ‘Rangerous Hot Shot’ combines a few dashes of the Habanero hot sauce with a shot of whisky, which is dropped into the Hazy IPA… bottoms up!
Chris MacRae, Voodoo Ranger Brand Developer, said: “It’s great to be working with a brand like Bull’s-Eye where we can have a bit of fun bringing both brands to life with a seriously tasty limited-edition menu and a cheeky ‘hot shot’ idea. This summer is going to be an important one for the hospitality industry as restrictions lift and life gets back to normal, and our hope is that this campaign not only gets our brand out there but allows publicans and bar managers to offer something a bit different to their customers.”
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About Voodoo Ranger:
Voodoo Ranger, made by New Belgium Brewing, is the biggest IPA brand in the USA. Initially launched as three beers in 2017, Voodoo Ranger has released nearly 20 beers in the US over the past few years including the flagship Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger Juicy Haze IPA, along with recent releases like Voodoo Ranger American Haze, the Xperimental IPA and 1985 IPA. Voodoo Ranger has similar plans for the UK after making its way across the Atlantic under the Lion Little World Beverages’ quartet that also covers British grown Fourpure Brewing Co. and Magic Rock Brewing along with Australian favourite, Little Creatures. His journey started with the launch of a UK exclusive Hazy IPA in November 2020. For more information or to see the Voodoo-inspired iconic art and design, follow @voodoorangeruk on Instagram. To learn more about the Voodoo Ranger portfolio, visit newbelgium.com or voodooranger.co.uk.
About New Belgium Brewing:
New Belgium Brewing is recognized as a leader in sustainability and social responsibility. Founded in 1991 in Fort Collins, Colorado, the company expanded to Asheville, North Carolina in 2016 and Denver, Colorado in 2018 and is now the 4th largest craft brewery in the U.S. Dedicated to proving that business can be a force for good, New Belgium is a Certified B Corp and was the first brewery to join 1% for the Planet. The brewery has donated over $26 million to charitable causes since 1991. New Belgium is famous for its flagship beer, Fat Tire Amber Ale, along with year-round favorites like Voodoo Ranger IPA, USDA certified organic The Purist Clean Lager, and La Folie Sour Brown Ale; as well as an award-winning wood-aged sour program and innovative limited release beers. To learn more about the full product lineup and New Belgium’s Human Powered Business model, visit NewBelgium.com
About Little World Beverages:
Launched in 2020, Little World Beverages is Lion Australia’s global craft arm and represents a strong portfolio of craft beer brands in the UK market, including Fourpure, Magic Rock, Australia’s Little Creatures, New Zealand’s Panhead and more recently US brand New Belgium Brewing.
This UK-based arm of Lion’s Australian brewing business is spearheaded by Managing Director of Lion Little World Beverages Europe, Gordon Treanor. With more than 20 years’ experience in beer, most recently heading up Lion’s craft portfolio in Australia, Treanor brings a wealth of knowledge from the dynamic Antipodean market that he hopes to translate into the rapidly growing UK craft sector.
London’s Bermondsey-based Fourpure and Huddersfield-based Magic Rock lead the charge with both having seen strong growth in 2019, with national distribution through leading retailers and a strong portfolio of core and seasonal products. The pair have been at the forefront of the craft beer scene since 2011 and 2012 respectively.
BORN IN THE USA, BULL’S-EYE BBQ SAUCE HAS BEEN TAKING CLASSIC AMERICAN BBQ SAUCE FLAVOUR TO THE NEXT LEVEL SINCE 1985. CRAFTED BY AND FOR PEOPLE WITH A PASSION FOR MEAT AND BOLD FLAVOURS, BULL’S-EYE BBQ SAUCES ARE THE REAL DEAL AND PACKED FULL OF FIREPIT SPIRIT.
Press release from Little World Beverages