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28th March 2013

New Fuller’s seasonal Brit Hop packs a punch Seasonal collaboration with Hardknott has record eight British hops

Beware American brewers – this is the year of British hops. Fuller’s of Chiswick are proud to unveil their latest seasonal ale called Brit Hop, available in Fuller’s pubs and selected freehouses throughout April.

Brit Hop (4.1% ABV) is brewed with an incredible eight British hops, including an award-winning Admiral 2012*, used for the first time by Fuller’s, brewed in collaboration with Hardknott Brewery, from Cumbria.

Hardknott head brewer Dave Bailey and his wife Anne travelled down to London earlier this March to take part in the first brew with Fuller’s brewing team.

John Keeling, Fuller’s head brewer, was pleased to be reunited with Hardknott: “I’ve worked with Dave before, on a beer last spring called ‘The English Experiment’, and this time it was Dave’s turn to visit my brewhouse.”

“This is the most varieties of hops that we have ever tried in one beer, and I think probably the most British hops ever used by any other brewer on the planet!”

“The beer was inspired by our very own Chiswick Bitter, which only uses British hops as well. Think of Brit Hop as Chiswick on steroids!”

A new brew for 2013, Brit Hop is a full-flavoured, but not overpowering, fruity beer, with spicy, peppery notes, rich gooseberry and vine fruit flavours and a soft, sweet aftertaste.

“I am really pleased to be linking up with Fuller’s” said Dave, “I had a great day in the brewery, but the main thing I contributed was to shout “MORE HOPS” at every possible opportunity!”

“I’d like to add a note of thanks for the free flow of technical information from the brewing staff. John and I both agree that craft brewing is about people, attitude and brewing comradeship; something very evident on all my visits to Fuller’s.”

Brit Hop is a limited edition brew which will only be available until the end of April in Fuller’s pubs and selected freehouses.

ENDS
Further information:
*The Admiral 2012 hop won the Institute of Brewing and Distilling award for Best Hop in 2012.
 
Photo Caption: Rob Topham, Fuller’s brewer, with Dave Bailey, brewer at Hardknott Brewery, after adding the hops to the very first batch of Brit Hop at Fuller’s Griffin Brewery.
Fuller, Smith and Turner PLC is an independent traditional family brewer founded in 1845 and remains on its original site at the Griffin Brewery in Chiswick, London. The company has two trading divisions – Fuller’s Inns and The Fuller’s Beer Company.
Fuller’s Inns runs over 380 quality pubs, bars and hotels across the south of England. The Fuller’s Beer Company brews London Pride,the UK’s leading premium cask ale, as well as a portfolio of award-winning ales such as Chiswick Bitter, ESB and 1845. Three of Fuller’s beers – London Pride, ESB and Chiswick Bitter – have been named as CAMRA Champion Beer of Britain, a record unmatched by any other brewer.
 
For further information contact Fuller’s Press Office:
Telephone:
020 8996 2048/2175
E-mail:
Fuller’s Website:
Ref No: AD/BC/0577

 

Adam Driver
PR Executive