MOORHOUSE’S BREWS UP White Witch MAGIC

April sees the Moorhouse’s brew returning by popular demand for a full six months this year. Following an inaugural roll out last Easter the easy drinking seasonal ale sold out rapidly wherever it went on sale.

Moorhouse’s brewers have blended Brewers Gold hops with the ‘noble’ German origin Tettnang variety for blonde style ale that delivers ‘a refreshing fruity spring time flavour with a bit of citrus, flowers and rich peppery spice on the aroma.” The pump clip displays a striking white witch image.

The North West’s leading dedicated cask-conditioned ale brewer, Moorhouse’s launched a £4.2m brewing complex in Burnley two years ago to treble former production capacity to some 15-million-pints-a-year. This expansion has allowed special ales to be rolled out, including creative new brews and the return of old favourites such as Old Boss which will also be available in April and Amber Rambler in May.

Following a launch to trade guests complete with a special coven of white witches in attendance (see photograph) managing director David Grant said: “Last year White Witch proved to be such a spellbinding ale that we simply had to bring it back for an extended season. It will now run throughout spring and summer alongside our other 2013 monthly brews.”

“The brew pays tribute to the witches who cast their spells for good rather than evil. We can’t say just now if the magic is strong enough to rid us of the appalling weather we have experienced recently. But it is a great easy drinking and refreshing beer which will definitely improve the outlook.”

Ends/MHPR- White Witch 2013

Notes to editors: Moorhouse’s has won more awards than any comparable brewer, including Black Cat voted Camra Supreme Champion Beer of Britain 2000 and Pride of Pendle hailed the Champion Cask Ale title at the Brewing Industry International Awards 2004.  Founder William Moorhouse established his drinks manufacturing business in Accrington Road, Burnley, Lancashire in 1865. Originally it produced mineral waters and then low strength hop bitters for Temperance Movement bars. Moorhouse’s began full strength brewing in the 1970s and in the eighties Manchester businessman Bill Parkinson bought the then ailing brewery ‘because he liked the beer’. Now, Moorhouse’s directly supplies several hundred pubs throughout the region and in Yorkshire, while distributing nationally via leading wholesalers and major pub chains. Moorhouse’s brands are themed around the story of the infamous witches who lived around Lancashire landmark Pendle Hill the early 17^th century.   

For further information contact: Steve Hobman, Rhino Public Relations: 01829 250502/ 07751 578605. email: shobman@rhinopr.freeserve.co.uk