West Yorkshire’s independent Ossett Brewery has launched a new ale to bring some much needed positivity to lockdown – and raise cash for a children’s charity.
The beer ‘It’ll be Reyt’ is named after the commonly used positive Yorkshire expression and produced in cans for home delivery during the Covid-19 crisis. Each case sold by the brewery, will see them donate £2.00 to the Forget Me Not Children’s Hospice. The hospice cares for children from across West Yorkshire at centres in Halifax, Huddersfield and Brighouse.
The moderate strength copper coloured brew has been added to Ossett’s new canned range for its home delivery service across the UK, which was launched to serve Ossett’s avid followers throughout the current crisis.
Paul Spencer, Ossett’s Director of Brewing, said: “Our creative brewers have brewed ‘It’ll be Reyt’ as a well-balanced bitter to bring some positivity and good cheer during these very challenging times. Generally, it’s the Yorkshire way to take a very positive approach to difficult times and this is our way of expressing that sentiment while also raising money for a very well deserving cause.”
The brewery says the innovative brew has been created using Mosaic and Chinook hops with aromas of blueberry, citrus and spice for a mellow and well balanced easy drinking ale – recommended to drink with a traditional Yorkshire Sunday Roast.
A spokesperson for the Forget Me Not Hospice said: “We were over the moon when Ossett Brewery told us about their “It’ll Be Reyt” beer – and how a portion of the sales would be coming to support us during this incredibly difficult fundraising period. We simply couldn’t continue to care for children and families across West Yorkshire – who need us now more than ever – without the support of our local community”
In the face of the coronavirus lockdown Ossett closed its Brewery Taproom along with 26 pubs across Yorkshire and launched the home delivery service to continue selling its highly popular ales. For the first time the core beer range – Silver King, Yorkshire Blonde, Yorkshire Brunette and Excelsius – has been produced in cans along with the much celebrated White Rat brand, the flagship beer from Ossett’s Rat Brewery in Huddersfield.
All Ossett beers are now available both locally and nationally by ordering online through https://shop.ossett-brewery.co.uk Hop forward beers from Ossett’s award winning SALT micro-brewery at Saltaire can also be ordered via http://www.saltbeerfactory.co.uk/shop/ Bottles, cans and mini casks are all available depending on the brand.
In addition to the national and local direct home delivery, in West Yorkshire a click & collect service operates with limited slots during the day for pick up at Ossett and a variety of their traditional inns across Yorkshire of all brands, including SALT beers. This service is carried out in accordance with strict coronavirus safety measures. Ends/ ref: Ossett PR 20 – lockdown beer
Notes to editors:
Ossett Brewing Company background: Ossett has invested more than £3m over the past two years in brewing capacity, warehouse facilities and equipment and new packaging resources, together with the new SALT Beer Factory at Saltaire, Bradford. SALT is an award winning, hop forward, micro-brewery and entertainment venue in a Grade II Edwardian tram-shed at the heart of the UNESCO World Heritage village.
Leading Ossett brands Yorkshire Blonde, Silver King, Brunette and Excelsius are sold across the brewery’s own estate of 26 pubs alongside hundreds of free trade accounts and through selected wholesalers. Ossett has won many national and regional awards since the brewery’s inception in 1998. Recently the business was hailed as Brewery of the Year 2020 in the Leeds and West Yorkshire Prestige Awards, which celebrate the small and medium-sized enterprises that have thrived in their highly competitive community during the past 12 months.
For further information or photographs please contact:
Leanne Jackson
Group Marketing & Events Manager 01924 261333
leanne@ossett-brewery.co.uk
Or
Steve Hobman
Rhino PR
Tel: 07751 578605 /01829 250502