We have been busy promoting cask via:
Cask Ale Week – supported by a Guild Member, Bex Pate, who handled PR and social media. We achieved:
- Hashtag Analysis #CaskAle Week
- 26.5k Interactions
- 4.8k mentions
- 15.8m Reach
- 3.7k Shares
- 21.7K likes
- 4.7k social mentions 76.6% Twitter
- Website users 5307
- Page views 11557
- Scans of Cask Marque QR code in pubs 6219 in a week
- Loads of promotional events in Pub.
A full PowerPoint presentation can be found on the Cask Ale Week website. Worth a look.
Future of Cask Seminar:
- Quality – still an issue. More so in non Cask Marque pubs! The introduction of cellar audits to pass Cask Marque from January 2023 will identify training needs.
- Commercials – margins poor on cask for both brewers and licensees. Need a price ladder in pubs to gain margin. Why is cask the cheapest product on the bar? Click here to see the Timothy Taylor presentation at Future of Cask Seminar.
- Image – the industry is planning a Fresh Beer campaign for cask. Learn more by
joining a zoom on the Tuesday 25th Oct. For an invite email Angie@cask-marque.co.uk.
Angie & Lisa have been busy dealing with ticket sales for the Guild’s Annual Awards Dinner. Have you bought your ticket yet?
For more information, please contact Paul Nunny via Paul@cask-marque.co.uk.