Punch have seen an increase of eight per cent in cask ale sales following the most recent Finest Cask Rotation featuring a selection of award-winning British beers from CAMRA’s Champion Beer of Britain Awards or International Beer Challenge.
Finest Cask is a scheme exclusively available to Punch Partners, with over 800 Punch partners currently registered.
Andy Slee, Central Operations and External Affairs Director, said: “Cask Ale is one of the unique selling points for British pubs and as it’s continuing to grow its category share of total beer, we feel that it is one of the most significant business drivers for pubs.
“This rotation featured 16 award-winning beers, which included eight previous winners or runners up from CAMRA Champion Beers of Britain competition from the Annual Great British Beer Festival.
“This is our third and most successful time we have run a ‘Champions Rotation’, where not only CAMRA winning beers but also International Beer Challenge winners have featured.
“It is always a difficult process to pick the final selection but we want to ensure that we offer a range of ABVs, colours and styles so our Partners have a choice of high quality beers.
“Our pubs are individual, unique and operate with a different drinks offering. Finest Cask gives our pubs the ability to try new beers and we are pleased with this Rotation’s performance.”
As part of Punch Taverns’ continued commitment to offer their Partners a wide selection of beers and cask ales, Punch offers over 100 cask ales to its Partners through its core supply as well as an additional 100 over the year through Finest Cask Rotations.
Punch is a leading pub company in the UK with approximately 4,200 leased and tenanted pubs nationwide.
ENDS
Issued by the Punch Taverns’ Press Office. For further information, please call Sarah Maia on 01283 523569 or email sarah.maia@punchtaverns.com